5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. You can see age groups, gender, and location. What does that mean? increase engagement and conversations.

Local 133

Local Google Mobile Analytics 133

5W PR

JANUARY 17, 2025

By identifying and understanding niche markets, destinations can tailor their messaging and offerings to resonate with the unique desires and interests of these groups. Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people.

Tourism 78

Tourism Travel Marketing Local 78

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

DECEMBER 28, 2024

Social Media Engagement Social media platforms provide an excellent opportunity for casinos to connect with their audience on a personal level. By sharing engaging content, such as behind-the-scenes footage, exclusive promotions, and interactive quizzes, casinos can build a strong social media following.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Many successful programs maintain active social media accounts that mix instructional content with personal success stories. These collaborations provide valuable expertise, resources, and connections to the disability community.

Strategy 78

Strategy Sports Training Transportation 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

OCTOBER 6, 2016

Then find and trust local guides to help you localize the messaging and teach you how to deliver it. Local guides can work for your company, but they might be neutral people you build relationships with. Once-untouchable news, people now have to self-promote their work on social media to draw people in.

Storytelling 308

Storytelling Local Airlines Technology 308

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Be sure to also visit our LinkedIn Group to share your ideas. John Gray, Co-Founder of Mentionmapp.

Twitter 293

Twitter Community Ethics Radio 293

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Targeting the Right Audience Alcohol advertising frequently targets specific demographics, such as young adults or social drinkers.

Advertising 78

Advertising Advertising Ethics Local 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

Local 118

Local Community Ethics Education 118

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. There are usually industry groups you can network with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. CMO at The Steveology Group.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

5W PR

MARCH 29, 2025

Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods.

Energy 78

Energy Education Employee Training 78

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. How does social media affect your business development mission and goals?

Local 227

Local Energy Agency Policies 227

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

5W PR

DECEMBER 21, 2024

Building Community Initiatives Online communities, such as dedicated forums or social media groups, provide a space for customers to connect, share experiences, and offer support. Supporting ethical sourcing and sustainable practices demonstrates a commitment to social responsibility and environmental sustainability.

Community 78

Community Marketing Ethics Consumer 78

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 192

Handbook Publicity Newspapers Television 192

Bianchi Biz Blog

JANUARY 16, 2025

Online: 3,590,000 Print: 1,761,000) Toronto Star : Based in Toronto, it is part of TorStar Group, which owns several daily newspapers in Toronto. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. The most popular social media channels in Canada YouTube : 33.10

Print 100

Print Marketing Instagram Newspapers 100

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239

Marketing Television Handbook Web 239

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Onclusive

FEBRUARY 7, 2023

Your success will depend on three crucial things:  How well you know your stakeholder groups  How well your comms strategy is aligned to your ESG strategy  How authentically you communicate with the media and other stakeholders  In this blog post, we’re digging into ‘how well you know your stakeholder groups’. Great right?

Reputation 195

Reputation Brand Branding How To 195

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up?

Communications 253

Communications Data Local Survey 253

NewsWhip

FEBRUARY 25, 2025

How do you evolve from being the worlds best-known Facebook publisher into a media company that truly understands and serves today’s fragmented digital ecosystem? This was the question facing LADbible Group as they looked to build on their position as the world’s largest social publisher. Enter NewsWhip.

Reddit 78

Reddit Community Film Sports 78

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook group set-up by two people banned from a pub. Not just a bit huge. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Deirdre Breakenridge

FEBRUARY 20, 2018

Every social media post. In order to build and maintain a personal brand, I suggest students start with a proper social media presence. Look at the social media platforms you already use. Look at the social media platforms you already use. Present yourself well on social media and in public.

Social Media 177

Social Media LinkedIn Brand Branding 177