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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Privacy concerns are paramount, particularly regarding data collection and analysis. Transparency in AI usage is essential for maintaining trust with audiences.

Analytics 146
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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.

Privacy 78
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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Current events and timely coverage.

LinkedIn 421
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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. This has been done by a select group of people Google calls its “Explorers”.

Google 214
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Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

They can perform better marketing automation by designing customized campaigns and targeting focused groups. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

Privacy 78
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Talk to me

Stephen Waddington

Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. Around 25% of people are using Google Assistant via a smart speaker.

Privacy 199
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Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns

Agility PR Solutions

Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology.

Privacy 103