Cision

SEPTEMBER 24, 2020

The latest roundup includes digital security tips for journalists as well as writing guidelines. It's time for our quarterly review of AP Style rules that you may need a refresher on.

Guidelines 351

Guidelines Writing Blogging Media 351

Cision

JULY 7, 2015

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. However, “#sweeps” doesn’t cut it. Avoid Crackdowns.

Guidelines 120

Guidelines Social Media Branding Brand 120

HMA Public Relations

AUGUST 24, 2023

Abbie Fink shares more on these new guidelines in this blog post. The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Find out more!

Guidelines 98

Guidelines Ethics Tools Blogging 98

5W PR

FEBRUARY 1, 2025

Setting Program Guidelines Clear guidelines help employees understand what and how to share while maintaining brand consistency. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3

Employee 88

Employee Social Media Reputation Guidelines 88

Remote PR Jobs

JANUARY 14, 2025

Start by clearly outlining your company protocol, including communication guidelines and workflow processes. Successful Onboarding for Remote PR Teams A good onboarding process is crucial for integrating new hires and setting them up for success in a remote PR team.

How To 162

How To Training Crisis Communications Leadership 162

Agility PR Solutions

NOVEMBER 19, 2023

But as the practice grew on its own terms, and without any real oversight or regulation, […] The post New guidelines issued for equitable pay and transparency in the influencer marketing industry appeared first on Agility PR Solutions.

Guidelines 110

Guidelines Industry Marketing Consumer 110

5W PR

MARCH 15, 2025

Document these traits in brand guidelines that all content creators can reference. Choose colors that: Reflect your brand personality Appeal to your target audience Stand out from competitors Work well across digital platforms Document specific color codes (RGB, HEX, CMYK) in your brand guidelines to ensure consistency.

Branding 78

Branding Brand Guidelines Storytelling 78

Agility PR Solutions

OCTOBER 2, 2023

The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of successful marketing strategies.

Guidelines 110

Guidelines Marketing Strategy Communications 110

Institute for Public Relations

NOVEMBER 12, 2024

In August, the … Continue reading Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More → While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.

Guidelines 80

Guidelines Government Measurement Tools 80

Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. But he also gives a good argument for the value of education in the process of professional development.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

5W PR

NOVEMBER 29, 2024

The delicate balance between promoting products while ensuring public health and safety has led to stringent guidelines and restrictions. Navigating this complex regulatory landscape requires a deep understanding of the specific laws and guidelines applicable to the target market.

Advertising 78

Advertising Advertising Guidelines Television 78

Agility PR Solutions

MARCH 12, 2024

Despite cries for responsible use, many were willing to take some big risks in order to not fall behind the fast-moving trend. […] The post C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions appeared first on Agility PR Solutions.

Guidelines 110

Guidelines Policies Ethics Trends 110

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Or Question Quinn, who has tons of inquiries she wants to be answered before she will buy.

Corporate 270

Corporate Branding Brand Guidelines 270

Remote PR Jobs

FEBRUARY 25, 2025

You can use a public relations strategy template, or follow these guidelines to help with your game plan. A strong PR strategy builds credibility, strengthens media relationships, and helps you respond quickly to crises.

Strategy 156

Strategy How To Crisis Management Crisis 156

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Branding Brand Advertising 89

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

Agility PR Solutions

NOVEMBER 9, 2023

But some important news stories grabbed a lot of interest, including posts about critical topics like why 2023 has been such a tough year for comms news business, […] The post ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines appeared first on Agility PR Solutions. (..)

Guidelines 105

Guidelines Course Publicity 105

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Allow them to put their unique spin on the content while adhering to the brand guidelines. Adhere to disclosure guidelines and clearly label sponsored content.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The rapid changes in technology have brought about rapid changes in customer demands and behavior. The post What Exactly Is Conversational Marketing?

Marketing 195

Marketing Guidelines Technology Tools 195

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The good news is that PRSA’s ethical guidelines are widely published, taught, and understood by those working in PR and communications. That speaks to the hypocrisy in our industry as well as others — success can breed a kind of immunity to the rules. — real-world situations are rarely as black-and-white.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

APRIL 14, 2020

How do we persuade Gen Z-ers to follow social distancing guidelines? Olive’s plea – and the brand’s response – was even picked up by CNN. Talk about raising community spirits! I hope she shared. P&G busts a move .

Hotels 282

Hotels Branding Brand Guidelines 282

Melissa Agnes

MAY 22, 2014

Social media guidelines. The red flags that indicate an issue is developing or has developed. Issues management plan and procedures (including do’s, don’ts, tone of voice, etc.). Download your copy of our issues management response flow chart.

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Usually the piece must meet specific guidelines for word count, format, style, subject matter, and target audience. . Here are some tips and tricks for landing bylined placements. Do your research : Most publications that feature contributed content have a dedicated editor working on these pieces.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. The consultation was distilled into our IDS ethical content guidelines 2021. Our hope is that by sharing our process and guidelines we have created we can support other organisations to take action.

Guidelines 171

Guidelines Ethics Study Community 171

Onclusive

AUGUST 1, 2017

Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

Branding 231

Branding Brand Guidelines Journalism 231

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Guidelines for Submitting. Guidelines for author bios. Provide any other guidelines the contributor might need to know. Headline writing tips. Word document?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. She then issued a statement of apology blaming her actions on her recent divorce, saying that she “fell short of her values.” ” It was a hamhanded and somewhat baffling response that seemed to skirt the real issue.

Publicity 343

Publicity How To YouTube Video 343

5W PR

JANUARY 7, 2025

Develop a centralized global marketing plan that outlines key messaging and brand guidelines. Balancing Local and Global The most effective approach often involves a hybrid strategy that combines the best of both worlds. This allows hotels to maintain brand consistency while adapting to local preferences.

Hotels 78

Hotels Local Marketing Engineering 78

Cision

MARCH 30, 2020

Be sure it falls within PR Newswire's guidelines for publishing first. Crafting a COVID-19 related press release?

Guidelines 156

Guidelines How To 156

5W PR

NOVEMBER 14, 2024

Clear guidelines on what to say and what not to say during a crisis are another key element. A comprehensive plan should include a designated group of individuals responsible for coordinating the response to a crisis. Companies should be training key personnel on handling media inquiries and interviews.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Agility PR Solutions

OCTOBER 6, 2020

As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines. As communicators, Tier One takes great delight in finding new ways to craft our clients’ stories.

Content Marketing 164

Content Marketing Guidelines Marketing Communications 164

Onclusive

APRIL 22, 2021

Prepare draft messages and content guidelines. It is also necessary to develop content guidelines and policies that provide clear instructions for crisis communications. Create and train a crisis response team. Navigating a crisis is not a solo race—it’s a team sport. Keep your plan up-to-date and practice often.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

5W PR

DECEMBER 6, 2024

Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. However, these targeting strategies can be subject to restrictions, particularly when it comes to advertising to minors or vulnerable populations.

Advertising 78

Advertising Advertising Ethics Local 78

Prowly

FEBRUARY 28, 2025

Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. This is because many businesses force their employees into promoting a brand with specific guidelines. When they promote your brand on their accounts, it's an authentic representation of your brand and its values. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

5W PR

FEBRUARY 14, 2025

Establish clear guidelines for responding to negative comments – when to engage, when to take conversations private, and what language to use. Managing Social Media During a Crisis Social media requires special attention during crises. Remember that 78% of customers expect responses within an hour on social media during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78