Agility PR Solutions

NOVEMBER 19, 2023

But as the practice grew on its own terms, and without any real oversight or regulation, […] The post New guidelines issued for equitable pay and transparency in the influencer marketing industry appeared first on Agility PR Solutions.

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Agility PR Solutions

MARCH 12, 2024

Despite cries for responsible use, many were willing to take some big risks in order to not fall behind the fast-moving trend. […] The post C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions appeared first on Agility PR Solutions.

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Guidelines Policies Ethics Trends 113

HMA Public Relations

AUGUST 24, 2023

Abbie Fink shares more on these new guidelines in this blog post. The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Find out more!

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Guidelines Ethics Tools Blogging 83

Agility PR Solutions

OCTOBER 2, 2023

The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of successful marketing strategies.

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Guidelines Marketing Strategy Communications 113

Institute for Public Relations

NOVEMBER 12, 2024

In August, the … Continue reading Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More → While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.

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Guidelines Government Measurement Tools 81

Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. But he also gives a good argument for the value of education in the process of professional development.

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Ethics Guidelines Knowledge Base Education 314

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Or Question Quinn, who has tons of inquiries she wants to be answered before she will buy.

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Corporate Branding Brand Guidelines 270

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

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Agility PR Solutions

NOVEMBER 9, 2023

But some important news stories grabbed a lot of interest, including posts about critical topics like why 2023 has been such a tough year for comms news business, […] The post ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines appeared first on Agility PR Solutions. (..)

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Remote PR Jobs

NOVEMBER 26, 2024

Even though it is easier to prepare and avoid a crisis than it is to fix one, here are some guidelines that are useful for PR crisis management. Several factors, such as a negative review or an executive scandal can cause a crisis.

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Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The rapid changes in technology have brought about rapid changes in customer demands and behavior. The post What Exactly Is Conversational Marketing?

Marketing 195

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ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The good news is that PRSA’s ethical guidelines are widely published, taught, and understood by those working in PR and communications. That speaks to the hypocrisy in our industry as well as others — success can breed a kind of immunity to the rules. — real-world situations are rarely as black-and-white.

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Ethics Facebook Case Study Guidelines 361

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

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Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

APRIL 14, 2020

How do we persuade Gen Z-ers to follow social distancing guidelines? Olive’s plea – and the brand’s response – was even picked up by CNN. Talk about raising community spirits! I hope she shared. P&G busts a move .

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Hotels Branding Brand Guidelines 282

Melissa Agnes

MAY 22, 2014

Social media guidelines. The red flags that indicate an issue is developing or has developed. Issues management plan and procedures (including do’s, don’ts, tone of voice, etc.). Download your copy of our issues management response flow chart.

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Crisis Management Crisis Infographics Guidelines 273

Sword and the Script

OCTOBER 29, 2024

You put guidelines in place on the left and right – limit the number of reviews based on the subject matter – and then empower the team to run forward as fast as they can as long as they stay within the guidelines. From that point forward the focus is on execution, iteration and improvement.

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Marketing eBook Guidelines B2B 190

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Usually the piece must meet specific guidelines for word count, format, style, subject matter, and target audience. . Here are some tips and tricks for landing bylined placements. Do your research : Most publications that feature contributed content have a dedicated editor working on these pieces.

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Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. The consultation was distilled into our IDS ethical content guidelines 2021. Our hope is that by sharing our process and guidelines we have created we can support other organisations to take action.

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Guidelines Ethics Study Community 171

Onclusive

AUGUST 1, 2017

Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

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Branding Brand Guidelines Journalism 231

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Guidelines for Submitting. Guidelines for author bios. Provide any other guidelines the contributor might need to know. Headline writing tips. Word document?

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How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. She then issued a statement of apology blaming her actions on her recent divorce, saying that she “fell short of her values.” ” It was a hamhanded and somewhat baffling response that seemed to skirt the real issue.

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Publicity How To YouTube Video 343

Cision

MARCH 30, 2020

Be sure it falls within PR Newswire's guidelines for publishing first. Crafting a COVID-19 related press release?

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Agility PR Solutions

OCTOBER 6, 2020

As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines. As communicators, Tier One takes great delight in finding new ways to craft our clients’ stories.

Content Marketing 167

Content Marketing Guidelines Marketing Communications 167

Onclusive

APRIL 22, 2021

Prepare draft messages and content guidelines. It is also necessary to develop content guidelines and policies that provide clear instructions for crisis communications. Create and train a crisis response team. Navigating a crisis is not a solo race—it’s a team sport. Keep your plan up-to-date and practice often.

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Crisis How To Crisis Communications Crisis Management 195

Agility PR Solutions

APRIL 8, 2020

SEO is critical to ensuring a business can be found online, which is more important than ever given recent social distancing guidelines closing physical stores. But according to new research from business news and how-to website The Manifest, just 30 percent of small businesses use search engine optimization.

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The Proactive Report

APRIL 6, 2021

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc.

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Web Guidelines Infographics Branding 182

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences. Garland Stansell, APR, PRSA’s 2020 chair, has discussed the topic at PRsay as well as several trade publications, including PRNews and Bulldog Reporter.

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Crisis Communications Publicity Resources 218

Deirdre Breakenridge

AUGUST 18, 2017

When she needs me to look over a post and re-word it, she gives me some guidelines on how she would like it done, which is honestly very helpful, and I go from there. Deirdre is great about checking over things. Lastly, love what you do.

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Internal International Guidelines Writing 284

PRSay

JUNE 9, 2022

Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say. Critical race theory should be explained when used as a phrase and not abbreviated as CRT, political-news website TheHill.com reports on the AP’s new guidelines. Instead, describe specific actions being perpetrated.

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Guidelines Storytelling Report Community 136

5W PR

SEPTEMBER 28, 2020

Finally, when all of the above steps are taken, it’s time to take all of the newly-created guidelines and use them across all of the channels that the company is using to communicate with its target audience, as well as the general public.

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Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K. based pubs like The Drum and Campaign are also open to companies and campaigns around the world. Sometimes, a program is looking strictly for companies operating in certain regions.

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B2B Industry Company Case Study 295

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

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ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. Unless editors are very strict, reporters are usually given a certain amount of freedom when it comes to story angles. In PR we only have that flexibility within certain limits.

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Writing Journalism Pitching Guidelines 294

Prowly

FEBRUARY 2, 2024

Most press releases follow industry standards and guidelines. A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow.

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Guidelines Blogging Industry Writing 118

5W PR

NOVEMBER 29, 2024

The delicate balance between promoting products while ensuring public health and safety has led to stringent guidelines and restrictions. Navigating this complex regulatory landscape requires a deep understanding of the specific laws and guidelines applicable to the target market.

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Advertising Advertising Guidelines Television 78

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. Stick to the Cycle.

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Guidelines How To Writing Creativity 120

The Proactive Report

NOVEMBER 14, 2022

Google has a specific set of content guidelines. Yet nothing could be more important. No matter how smart you are at identifying audiences and creating stunning content if no one sees it, it’s useless. Learn what their latest updates and requirements are. Craft every piece of content with SEO in mind.

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Digital PR Marketing Infographics Video 264