Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more PR professionals are at work on executive visibility and content programs and reputation management is built into every program.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 8, 2020

You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Treat internal M&A comms like any other marketing campaign or business initiative. Here are the guidelines and how to pitch. Pay attention to anecdotes from managers.

International 92

International Internal Employee Leadership 92

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. 6. Build Social Guidelines. For general guidelines on messaging, be sure to address the five W’s. 5. Create Messaging Platforms.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

5W PR

DECEMBER 6, 2024

Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines. This might involve internal reviews, external audits, or the use of compliance software.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Get me rewrite! Get a handle on content. But that doesn’t mean said companies haven’t been producing content for other reasons.

Company 120

Company Guidelines Leadership Financial 120

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Policies and guidelines must allow for discretion and autonomy during crisis. And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 157

Crisis Management Crisis System Policies 157

Reputation Us

MAY 3, 2022

Having helped organizations respond to dozens of crises each year, ReputationUs (RepUs)—a global firm specializing in reputation management and crisis mitigation—is internationally experienced in crisis response planning, training and immediate support. Staff Training (Virtual or In-Person – based on safety guidelines).

Training 78

Training Guidelines Crisis Management Crisis 78

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor.

Meeting 191

Meeting Agency Creativity Case Study 191

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. ” ~ Prof.

Writing 189

Writing Communications Marketing B2B 189

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. For tips, read more here.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 119

Communications Crisis Internal International 119

Waxing UnLyrical

SEPTEMBER 11, 2018

Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. Again, they benefit from a positive reputation that is only facilitated by sharing your story; including your culture and workplace values. Fortunately, there are tools and allies to help us.

Communications 87

Communications Real Estate Ethics Guidelines 87

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Mix internal images with UGC. This is also great for finding subtle ways to stand out.

Company 88

Company Brand Branding How To 88

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ).

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

Buzzstream

NOVEMBER 19, 2024

Here’s how she put it in our podcast discussion : I would say traditional PR is very much about brand building and maintaining a positive reputation. There isn’t as much frequent, back-and-forth communication with regard to keeping a journalist up to date with internal news from the client.” This isn’t always as easy with digital PRs.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

JANUARY 26, 2022

Companies must ensure that they keep their finger on the pulse when it comes to regulatory changes, as increased legal scrutiny often results in new user guidelines. Companies must instead focus on improving their internal comms strategies, ensuring that messaging is clear, and any change is regularly and effectively communicated to staff.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us.

Ethics 52

Ethics How To Crisis International 52

Stephen Waddington

OCTOBER 20, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. These include diversity, international, internal communications and teaching. There are currently numerous communities within the CIPR that are under served.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 94

B2B Marketing Measurement Social Media 94

Shift Communications

MARCH 30, 2015

A key indicator of great reputation is people talking about you positively. Finally, look at the hospital’s internal Internet range via filtering, especially if the hospital offers free WiFi to patients and families. Be sure to segment and separate social media traffic as well!

Healthcare 60

Healthcare Analytics Google Local 60

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 173

Survey Marketing B2B Study 173

Buzzstream

MAY 25, 2021

Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too. Whilst generally a good thing, again, it can make things a little tricky.

Infographics 160

Infographics Data Blogging Mobile 160

Reputation Us

MARCH 30, 2016

As a general guideline, if a condition or circumstance has an element of danger, then it can be described as “critical;” if something is crucial, it’s important. VCP, VVP and VKP just don’t have the same ring to them as VIP. While synonyms offer a chance to avoid repetition in short sequence, they do not need to be overdone.

Guidelines 60

Guidelines Internal International Tools 60

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Prohibition

AUGUST 3, 2023

Accurately attributing PR efforts to business outcomes: Unlike paid advertising, you can easily track conversions back to specific campaigns, PR is more about building brand reputation and awareness over time. This makes it difficult to directly tie PR activities to tangible business results.

Measurement 62

Measurement Tools Guidelines Social Media 62

Contently - Strategy

JANUARY 17, 2024

Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules. Be sure to include guidelines for sourcing and citation, tone, linking best practices, imagery, use of quotations/testimonials, and required legal disclosures.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 71

Crisis Government Social Media Reputation 71

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

FEBRUARY 1, 2020

This is a resource-intensive process because, even then the company is able to lean somewhat on an established brand or reputation, they still have all the work ahead of them when it comes to giving consumers a reason to pay attention to the new brand, then, to make a buying decision, and tell their friends about it. What do they represent?

Brand 109

Brand Branding Publicity Consumer 109

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62