MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 92

Ethics Journalism Radio Television 92

Waxing UnLyrical

JULY 18, 2019

Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. manual social media searching, local news, niche publications, community events, etc., Our goal primarily is to drive desired behavior change, not just amplify reach.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Maxim Behar

MARCH 12, 2024

He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. The owner of a small shop in Tucson doesn’t require media reporters at his door — he needs to tell his story on social media and attract the people in the neighborhood.

Ethics 64

Ethics Social Media Local Corporate 64

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

MaccaPR

JANUARY 15, 2019

But you can expect that the attorneys representing the Globes – and the Oscars, Emmys, Tony’s, Grammy’s and Maccabees (we made the last one up) – are already instituting strict new guidelines for how celebrity participants can be leveraged by event sponsors and what brands can and cannot do during the broadcasts.

Marketing 78

Marketing Viral Consumer Brand 78