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The best and brightest public relations teams have guidelines to achieve the best media relations results. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. Break these rules; improve media relations. Always offer an exclusive.
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I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA.
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