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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. I started in radio as a reporter and made the jump to PR about 35 years ago. Is your approach, “according to HIPAA guidelines we can’t release names of any patients” or is it “we can neither confirm nor deny.” How do you handle that?

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. NASA did advise Hyundai about NASA’s imagery use guidelines. Preston Kelly’s Preston noted that this spot, championing the All-American heroism of the U.S.

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