MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Critical Mention

SEPTEMBER 24, 2020

Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

AUGUST 12, 2020

That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on.

Healthcare 88

Healthcare Strategy Communications Policies 88

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? praise-filled posts on Instagram. What is What is Newsjacking?

Viral 52

Viral Crisis Communications SEO Reputation 52