Communications Conversations

JANUARY 5, 2021

Because many companies simply don’t have good social media governance guidelines in place. This certainly isn’t the first time we’ve seen this happen. And, it won’t be the last. In fact, I’m surprised we don’t see a lot more of this!

Government 74

Government Social Media Viral Media 74

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Just make sure influencers do follow FTC guidelines. Just look at how quickly products from these brands sell out as soon as a groundswell of reviews and tutorials come in. Create open-ended briefs. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Konnect Agency

AUGUST 28, 2019

Structure: Set guidelines for what your Deep Work mode looks like to you. That means pre-determining blocks of time where you isolate yourself from distractions to focus on the task at hand and actually block those times in your calendar so that you can stick to your new Deep Work routine.

Guidelines 75

Guidelines Viral Conference Agency 75

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

FEBRUARY 3, 2021

The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. My concepts would raise some intrigue, but weren’t strong enough to have viral potential or to lead a journalist to taking time out of their day to write the story. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. Can a restaurant’s franchisee post photos of overweight customers devouring five burgers with fries? “We

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

AUGUST 12, 2020

That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on.

Healthcare 88

Healthcare Strategy Communications Policies 88

ReimaginePR

JUNE 6, 2016

These are your guidelines to let you know if you’ve hit the mark. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9:

Social Media 120

Social Media Media Instagram Advertising 120

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. Paid posts can be tracked on social sites like Facebook, meaning you’ll always be able to tell whether your decision to promote a post was profitable.

Social Media 79

Social Media Strategy Media SEO 79

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. With these guidelines, your next PR stunt can be a stepping stone to greater brand recognition and success.

How To 78

How To Ethics Measurement Creativity 78

OnePitch

JANUARY 11, 2024

But this was related to a raw carrot salad that was going viral on TikTok.” Recently, we had a TikTok go viral about it. Then I gave her a couple guidelines, and then she followed up with something that was really great.” It’s very difficult.” AM: “That on the publicist’s side, it's hard of knowing, do we hop on it? Do we wait?

Pitching 104

Pitching Consumer Trends Viral 104

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Viral Marketing? praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The goal is to be repeatedly recognized. Save time and money.

Branding 40

Branding Brand Product Launch Guidelines 40

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Social Media 60

Presspage

AUGUST 10, 2018

In 2015, Dr. Paul Thornton at Cook Children’s Hospital was interviewed for an article of their newsroom about a new set of guidelines his team had created for screening uncontrolled hypoglycemia, a rare and severe disorder in children. This reach isn’t merely academic but can have real-life impacts. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Solo PR Pro

JUNE 9, 2015

Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. You wouldn’t pitch a journalist without reading past articles first – it’s equally important when approaching bloggers (perhaps more so!).

Blogging 40

Blogging Guidelines eBook Viral 40

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Buzzstream

JULY 10, 2024

Google’s Quality Rater Guidelines – Specifically mentioned page 27 discussing E-E-A-T. Google’s Natural Language Understanding Tool – Used for extracting entities. IBM Watson API – Used for natural language processing and extracting entities.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Backlinks: 389 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Over my 30 years in the advertising business, I had the challenge of working under strict guidelines regulating advertising for kids cereals - you had to be careful when marketing to children. says Preston.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? Establish clear guidelines for tone, style, and messaging across all channels. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site?

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

SEPTEMBER 4, 2024

Helpful Content & Problem Solving Are Essential in Content Ideation Today, campaigns should address a problem or evoke emotions, helping readers and providing the answers they seek, aligning with Google’s guidelines. What if we think we’re doing things wrong or doing things right? It should do things with you.

Internal 62

Internal International Digital PR Course 62

Prohibition

DECEMBER 17, 2021

It is for this reason that a crisis communication plan must include guidelines for how your organisation, brand or product will interact with media/press during an event. Domino’s Viral Staff Video. Media policies/procedures. The media is a powerful and influential entity.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . Creativity is the only rule.

B2B 310

B2B Video Social Media Creativity 310

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. The logic and guidelines become taken for granted, often institutionalized, and inform social interaction.

Media 52

Media eBook Viral Construction 52

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. How about this for a guideline: “The MeToo movement is incredibly important and is changing the way in which women have been taken advantage of and degraded in our society. Get some attitude and some sass. It’s ok to be snarky and sarcastic, just don’t be mean. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. As long as it’s in line with Google’s guidelines and every, every tactic essentially aims to achieve the same thing, which is coverage and links, but, and each tactic as well has its own kind of pros and cons. And obviously that’s the dream, right?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. These things almost inevitably lead to sensationalism to keep a captive audience trapped in an echo chamber of information. Various regulatory frameworks have been proposed.

Ethics 52

Ethics Communications Print Television 52