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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook

Handbook Publicity Newspapers Television

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing

Marketing Television Handbook Web

Public Relations Today

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

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