Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
Cision
JUNE 6, 2017
The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.
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