Deirdre Breakenridge

FEBRUARY 15, 2017

4. What characteristics do professionals look for in an interview candidate? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. What are the “new” skills necessary for every PR person today? 3. What’s the best way to uncover your dream job?

Twitter 281

Twitter System Community Healthcare 281

Contently - Strategy

AUGUST 16, 2024

The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation. It also uses LinkedIn Live to host interviews with medical professionals and Q&A sessions on relevant health topics.

LinkedIn 98

LinkedIn Examples Brand Branding 98

5W PR

MARCH 23, 2025

Press releases, interviews, and social media posts must align with FDA guidelines. Companies should establish approval processes that include legal review of marketing claims and promotional materials before release. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” You’re a healthcare or health and wellness professional and they’re talking about a new exercise plan or a new eating regimen. ” Newsjacking. Maybe you own a gym. You own a yoga studio.

Trends 246

Trends Television Exercises Pitching 246

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. Afraid of closed bedroom doors, because you couldn’t see what was happening on the other side, always worrying they might be doing something harmful or dangerous.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

ImPRessions - Crenshaw Communications

MAY 4, 2018

A career focused on tech startups and one in healthcare PR will have some commonalities, but the clients and day-to-day work can be very different. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. If you’re careless with one piece, the whole strategy will suffer. See my answer to question two. So lastly, hold onto your curiosity.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. Image via Verónica González.

Healthcare 120

Healthcare Print Agency Journalism 120

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

Prowly

JANUARY 23, 2025

Track any subject, from healthcare to engineering to politics to sports. When offering an expert for a comment or interview, show how one-of-a-kind they are. Get instant access to print-only publications and licensed sources hidden behind paywalls. Narrow it down with your industry keyword to get more laser-focused results.

Pitching 104

Pitching How To Media B2B 104

Landis PR

APRIL 24, 2023

When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Public relations  can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Or contact LANDIS at 415-561-0888.

Healthcare 52

Healthcare Insurance Insurance Crisis 52

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. Former Chief Medical Officer at Dell Healthcare, Andrew Litt on ComputerWorld. This expertise has earned him a regular guest contribution role with ComputerWorld.

Healthcare 120

Healthcare Brand Branding Leadership 120

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. Now I’ve been in healthcare now for almost 15 years. Then whoever you’re speaking with, they may want to reinforce what you’ve said by interviewing other people and that’s fine because the information that you give is accurate, timely and fair.

Healthcare 70

Healthcare Ethics Communications System 70

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Communications Conversations

MAY 3, 2017

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PRSay

JANUARY 28, 2020

If you’re working with a healthcare provider, find a patient who is the recipient of life-saving or -changing care. If you have clients in need of interview coaching, these successful awards-show speeches can be a great example of the middle ground between riffing and over-preparation.

Case Study 178

Case Study Healthcare Film Brand 178

Stephen Waddington

MAY 26, 2021

Inpulsus and Little Mesters Specialism: environment, social and governance (ESG), fintech and healthcare, eg. Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. Happy Yolk, Hard Numbers and Simply Thought Supply: innovation in business model, eg.

Agency 161

Agency Report Print Healthcare 161

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

The Stalwart Blog

AUGUST 27, 2019

One of our clients is in the healthcare space and it’s a hospital and I got a call from the senior vice president of human resources asking us for help to deploy mental health professionals because within such a short period of time, 50 employees had lost their homes, and that number grew, only grew. Gilbert Manzano: Thanks so much.

Crisis 76

Crisis Interviews Employee Healthcare 76

Contently - Strategy

JULY 21, 2021

So recently, I returned to the thing that had always helped me get to know my audience: I put on my reporter hat and interviewed a ton of marketers running inspiring content programs—from Christina Westbrook at Dell Perspectives to Kristin Fallon at GE Healthcare to Leslie Nuccio at Bank of the West. And the muse began to come back.

How To 144

How To Creativity Storytelling Writing 144

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Insurance Insurance 54

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Presspage

SEPTEMBER 5, 2017

Along with brand journalism, we have a service called HealthDay that provides news coming out in the healthcare world from current clinical studies. NOTE: This is part 1 of 2 of our interview with OhioHealth. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their newsroom over to PressPage.

Healthcare 137

Healthcare Journalism Local System 137

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. Is there the potential for conflict? ” Run an ad in a newspaper and it needs to be labeled as an ad. .”

Pitching 174

Pitching Journalism Video Advertising 174

Presspage

SEPTEMBER 21, 2017

We deal with the top brands in aviation, automotive, education, healthcare, luxury goods, government, construction and many more industries. If you would like to learn more about PressPage, check out this interview with our CTO or get to know our team by reading the People of PressPage interviews.

Automotive 108

Automotive Software Healthcare Construction 108

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. In 2014 Fortune put Holmes on its cover. Time magazine named her one of the 100 Most Influential People of 2015. She was the Silicon Valley version of a triple threat.

Chemicals 120

Chemicals Healthcare Technology Policies 120

Stephen Waddington

MARCH 24, 2021

Interviewed for our new book, a senior insider argued that PR people “don’t care if people are persecuted for religious or political beliefs. Thankfully, healthcare firms and governments worldwide are doing their part to debunk fake news and defend the truth. China in the 2020s seems to be going places –but so did Germany in the 1930s.

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

But the story was overlong and it probably belonged in the post-Awards interviews rather then the acceptance speech itself. Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

Publicity 120

Publicity Film Healthcare Storytelling 120

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Mindful Marketing

JULY 31, 2021

” Interviewers should be prepared to talk about their organization’s culture and point to specific examples. Promotion Timely Communication: This past spring a senior student of mine was interviewing with an organization. Now most new hires want to know 'what it will be like' to work for a firm.

Employee 119

Employee Marketing Interviews Healthcare 119