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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Many local chapters have working groups for new and young professionals. And don’t neglect the old fashioned “information interview.” I define myself as a PR generalist.

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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans.

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Where can I find clients who need my PR services?

Remote PR Jobs

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Missy Gleason : Our local PRSA had a call for entries. Along with brand journalism, we have a service called HealthDay that provides news coming out in the healthcare world from current clinical studies. It was a very big story here locally for a while. NOTE: This is part 1 of 2 of our interview with OhioHealth.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. Is there the potential for conflict? What are the three most important trends related to PR?

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