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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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San Francisco: Change. Craft. Communicate.

Landis PR

That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.”

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PRGN Hong Kong Meeting 2024: Why meeting in person is still important

Landis PR

That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there. I can rely on a trusted partner like Cullen Communications in Dublin to advise on launching neurodiversity services for a healthcare client.

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What media layoffs mean to PR professionals

Landis PR

Local newsrooms are also experiencing reductions in staff. Let’s take the healthcare trade media as an example. With fewer healthcare reporters covering news, it has become more difficult to get stories published about new drugs, medical breakthroughs, and other healthcare-related topics.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.