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Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, MediaRelations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first tradeshow experience.
She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics tradeshow.
Conversely, are you a healthcare expert and want to ensure that your focus will remain solely on healthcare clients? This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from mediarelations to tradeshow best practices, integrated campaigns and measurement.
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at tradeshows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a tradeshow booth.
We expect that the pharma and healthcare industry will be the big winner of all we went through over the last couple of years – in all developed countries and beyond. We also expect that traditional press conferences, tradeshows and similar events will never return to a pre-pandemic level and relevance. Kind communication.
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