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Protecting Healthcare Reputation with Public Relations

5W PR

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.

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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? That was true in 500 B.C.,

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5 Great Results to Expect After Media Training

Landis PR

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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Prohibition Wins Global Healthcare Provider Diaverum

Prohibition

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

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Perfecting Healthcare Marketing PR for ISHMPR

wiredPRworks

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

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TikTok Trends

PR for Anyone

You’re a healthcare or health and wellness professional and they’re talking about a new exercise plan or a new eating regimen. If you’re a doctor and somebody’s giving the magic, you know, weight loss cure to drink this potion, you can talk about that. Maybe you own a gym. You own a yoga studio.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.