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In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Patients are increasingly turning to online reviews and media portrayals to make informed decisions about their care. Building trust through transparency The cornerstone of a robust reputation in healthcare is transparency.
The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? That was true in 500 B.C.,
By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from mediatraining, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.
Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.
On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.
You’re a healthcare or health and wellness professional and they’re talking about a new exercise plan or a new eating regimen. If you’re a doctor and somebody’s giving the magic, you know, weight loss cure to drink this potion, you can talk about that. Maybe you own a gym. You own a yoga studio.
Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.
After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?
Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality. Our services include key messaging, mediatraining, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production.
Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. This ensures an accurate and positive representation of AI in the media landscape.
We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even mediatrained Jeff Zucker (now President of CNN). We represented Whole Foods Market on the West Coast and Cold Stone Creamery West of the Mississippi. Awards – we’ve earned them and run out of shelf space! .
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Q (submitted by an anonymous listener): In healthcare, most information is protected. A: Too often, I see hospitals and other healthcare providers lose every shred of their humanity when discussing people who have been injured or died at their facility—regardless of whether or not they are at fault.
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