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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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Protecting Healthcare Reputation with Public Relations

5W PR

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. Operationalizing data and AI ethics is not an easy task,” Blackman admits.

Ethics 133
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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78
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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology. It’s the start of a lovely relationship and an important piece of storytelling.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

Crisis 167