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Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.
The Healthcare Industry’s High-Stakes Playbook Healthcare organizations face particularly intense scrutiny during crises, given their direct impact on public health and safety. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.
By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.
From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.
In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To launch a key product.
There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. Operationalizing data and AI ethics is not an easy task,” Blackman admits.
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.
This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology. It’s the start of a lovely relationship and an important piece of storytelling.
Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.
But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.
Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.
But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.
An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” 8 Patient data discourse Data privacy is a tricky subject.
The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Providers need access to evidence-based research on the best practices for telehealth technology.
With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. With mobile technology comes engagement.
We’re starting to see more ethical issues with data and privacy, and what information is shared. We’re not in a technology company. Prior to this role, I was with the American Academy of Optometry, and we had healthcare rules and legal and compliance issues, so that made it a little easier.
Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure.
The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. Internet Users. There are currently 3.8
They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.
But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”
Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). There are ways to find out.
I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing.
Public relations in health technology requires more than standard corporate communications – it demands a sophisticated understanding of both technical innovation and human impact. PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications.
However, while consumer attitudes towards wearable technology are largely positive at this moment in time, there have also been growing examples in recent years of how the technology could be leveraged within the workplace – across many different sectors. Now they’re as essential as having an email address.
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