ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

5W PR

NOVEMBER 7, 2024

Storytelling around these medications, however, requires a careful balance of information that highlights efficacy, promotes realistic expectations, and respects medical guidance, especially as side effects and criticism are frequently highlighted in the media.

Communications 78

Communications Education Storytelling Consumer 78

Melissa Agnes

AUGUST 29, 2014

Social Media for Healthcare: What’s The Potential? Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age? This week’s episode of The Crisis Intelligence Podcast.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

The Hoyt Organization

MARCH 25, 2024

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. fore distribution.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Reputation Us

FEBRUARY 3, 2015

In the modern business landscape, visual storytelling takes center stage. The post The Art of Your Message and Visual Storytelling appeared first on LTPR. Lately, more video e-newsletters have been rolling into my inbox. They capture my attention; but am I wasting time watching […].

Storytelling 60

Storytelling Healthcare Financial Tools 60

HMA Public Relations

MARCH 6, 2025

Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brands narrative in this post.

Ethics 55

Ethics Storytelling Nonprofit Healthcare 55

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential.

Reputation 104

Reputation Publicity How To Marketing 104

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

Offleash

APRIL 1, 2025

Its a driving force reshaping industries like healthcare, finance, energy, and beyond. Its the same mindset our clients brought to the conference, and the kind of bold storytelling Offleash champions every day. For companies building in this space, his message was a call to align innovation with purpose and velocity.

Energy 69

Energy Conference Healthcare Construction 69

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Contently - Strategy

NOVEMBER 15, 2023

As you can probably guess, the healthcare sector emerged as one of the most profoundly affected industries—but what may be more surprising is how deeply this affected healthcare content. Over the last three years, healthcare companies have undergone scores of changes, both in and out of the exam room.

Healthcare 52

Healthcare Content Marketing Data Marketing 52

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. The post Creative Storytelling as the Soul of B2B Marketing [UML] appeared first on Sword and the Script. 3) Creativity is the Soul of CMO.

Creativity 60

Creativity Storytelling B2B Film 60

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Brand Branding 52

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

The Hoyt Organization

MAY 20, 2024

Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives.

Healthcare 77

Healthcare Publicity Reputation Nonprofit 77

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Onclusive

MAY 10, 2017

PR pros in the healthcare and social assistance industries were at the low end of the salary range while professional, scientific, and more technical PR specialists were at the top. The median annual income across all U.S. occupations is around $36,000, which means public relations professionals earn 40% more than the median income.

Trends 150

Trends Publicity Data-Driven PR Government 150

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

Publicity 120

Publicity Film Healthcare Storytelling 120

5W PR

AUGUST 8, 2024

Hosting events, webinars, and social media discussions during Breastfeeding Awareness Month can bring together parents, healthcare professionals, and advocates. Collaborating with influencers and healthcare experts can further amplify these educational efforts, reaching a wider audience and driving positive change.

Brand 78

Brand Branding Healthcare Education 78

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Now let’s turn to a more regulated industry—healthcare. Feel young again. Before and after. These messages are tired and far from creative.

Creativity 81

Creativity Communications Brand Branding 81

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. Homelessness, healthcare equity, animal welfare, conservation. In her recent newsletter (you can sign up here ) she talked about the power of story. Read on for the full post. There is a buffalo on a ranch I drive by almost every day.

Healthcare 83

Healthcare Storytelling Study Social Media 83

Contently - Strategy

JANUARY 9, 2019

On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data. It’s stacked with data and sidebar panels that incorporate reporting and storytelling. You don’t want to lose them on the next click.”

How To 111

How To Transportation Content Marketing Healthcare 111

Ethical Voices

JUNE 12, 2023

Immigrant rights is interconnected with healthcare, with food access, with housing access, with racial justice, with criminalization.” Sometimes we treat issues as if they’re separate from one another. And increasingly, when you work with these organizations, what they say is, “Look, our issues are interconnected.

Ethics 72

Ethics Storytelling Communications Training 72

5W PR

DECEMBER 7, 2021

In fact, the same is true across many other industries, not just news – people look and sound the same, and talk about the same topics in everything from lifestyle to investing, to healthcare. However, the best way to utilize the power of storytelling and avoid clichés is to speak to the audience in a way that they understand.

Consumer 88

Consumer Storytelling Data Healthcare 88

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

Conference 78

Conference Nonprofit Education Healthcare 78

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Contently - Strategy

DECEMBER 14, 2018

Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. Better infrastructure impacted everything from healthcare to education to job training. Let them guide the narrative.

Viral 110

Viral Video Strategy YouTube 110

Burrelles Fresh Ideas

MAY 21, 2024

According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity. Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative.

Employee 97

Employee Pinterest Resources System 97

5W PR

MAY 27, 2022

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Shift Communications

JANUARY 27, 2015

Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing. We have to move past storytelling. The creation of content is no longer enough.

Marketing 60

Marketing Healthcare Technology Financial 60

5W PR

DECEMBER 7, 2021

In fact, the same is true across many other industries, not just news – people look and sound the same, and talk about the same topics in everything from lifestyle to investing, to healthcare. However, the best way to utilize the power of storytelling and avoid clichés is to speak to the audience in a way that they understand.

Consumer 78

Consumer Storytelling Data Healthcare 78

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. This ideology is applied as a communication strategy in healthcare, oil and gas, tobacco, and military action. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112