Remove Hotels Remove Interviews Remove Social Media
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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90
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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos!

Hotels 200
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 127
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. We have a social media team.

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Telling A Good Story

PR for Anyone

It’s also something the media can use in their story, it’s your story. It gives them more background and makes their segment, interview, or story have a deeper meaning and connection with their audience. These make great stories that the media will be interested in covering because it is appealing to their audience.

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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. If you've recently stayed at a Hilton hotel, you'll see that there are now two curtains inside the tubs.

Brand 59