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From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers. Digital marketing has revolutionized the way hospitality brands engage with consumers.
Historically, communicators have been focused on storytelling, mediarelations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.
As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great mediarelations with relevant press: Check out Recent Coverage. Caela Shay.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important trade show – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking.
Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . you will obviously need to arrange transportation. Make every step as painless as possible. Make Interactions Memorable . Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile.
Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. I want to help more people achieve more mediarelations success instead of holding others back by my reticence to grow. So I’ve been working on that.
This project quickly became the highest-priced condominium offering in Los Angeles, located in the prestigious North Robertson district, just across from the iconic Four Seasons Hotel Los Angeles at Beverly Hills.
Johanna Jainchill , news editor for trade magazine Travel Weekly , said she’s looking for updates on new products and travel trends, as well as reports about the travel industry opening new hotels and cruise ships. For her publication, “Not everything should be about COVID-19,” she said.
Hotel Chain Drinks From the Fountain of Youth. European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. Interestingly, this is the second time in recent weeks that 7-Eleven has unwittingly found itself in fairly erudite journalistic circles.
Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B mediarelations with HR publications, podcasts and blogs. hotel stays) in the city. Start research and writing a byline for my Trustmark client. 11: 44 a.m.:
I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. So I told the media, “It’s closed indefinitely.” I was working seven days a week. Physically and mentally, it was hard.
Reporters and producers I talk to tell me they receive an average of 250 pitches a day… so whenever I am preparing a mediarelations strategy or sending out a pitch, I think about how I am going to make mine stand out and be the one in 250 that gets their interest. How does social media play into your mediarelations strategy?
Then, since my laptop was useless without a Wi-Fi connection, I went to the hotel lobby and finished the messages at a stand-up Internet kiosk with one arm guarding my work S.A.T.-style. Not so long ago, the world of communication and mediarelations was both widely misunderstood and seriously undervalued.
It’s hard to believe that it’s already been more than two weeks since the CIPR Yorkshire and Lincolnshire Pride Awards held at the Queen’s Hotel in Leeds. Amongst our wins was the much-coveted ‘Outstanding PR Consultancy’ prize in addition to ‘Best Use of Influencer Relations’ and ‘Best Use of MediaRelations ’ to name but a few!
These stories should be authentic, relatable, and memorable. For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.
Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. So be prepared, during peak times, for the long waits for shuttle buses, monorail, taxis and Uber or Lyft drivers – and allow a cushion of 30-60 minutes to the commute between your hotel and the LVCC exhibit halls.
Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing mediarelations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong mediarelations skills and good crisis experience,” Susan says.
If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. And if you’re looking into releasing a new logo for a professional sports team, think about possible responses the change will bring up in across the media. Plan for Every Possible Scenario. Until next time!
It should include the following: MediaRelations Close collaboration with journalists and media outlets is key. For example, there might be a situation in which a hotel handles a food poisoning outbreak. How Can PR Strategies Promote Your Travel Business?
Celeste Burks, APR, has been in the public relations profession for ten years where she has practiced internal communications, mediarelations and community affairs. She currently works for Ameristar Casino Hotel Kansas City, handling internal communications.
Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. . Bell has a proven track record of developing award-winning and ROI-based marketing programs, mediarelations, and brand strategies.
Working in PR, I love the thrill of the mediarelations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.
See these related posts: MediaRelations: Proven Ways to Get More Out of It. Second, while all your buddies are out having drinks on the corporate credit card (and pretending it’s with customers), you are back in the hotel room or a coffee shop writing and editing into the wee hours of the morning.
We’re one of the few agencies in a state that is 42 percent Latino doing mediarelations in Spanish. I’ve had issues where, for example, one of my clients was a hotel group. We focus on nurturing stories that reinforce community, so we work with many nonprofits and mission-driven organizations or leaders.
First, in a virtual media event, the audience’s attention span tends to be much shorter than if those people were sitting in a convention center or hotel ballroom. Virtual events differ greatly from in-person events in a few key ways.
We assume reviews/stories were promised in exchange for complimentary hotel stays. No one here promised anything to the hotels you mentioned. My editor, HACK2 never stayed at the HOTEL1, and as far as HOTEL2, we decided not to include them in our feature editorial which is always a media option.
You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Booking these facilities through CTA is advised, as “ outboarding ” – trying to book a space for unsanctioned events during CES offsite – can get you banned from future CES events.
The airport, airlines, hotels, rideshare companies – they are all short-staffed. We suggest allowing a cushion of 30-60 minutes for the runs between your hotel and the LVCC exhibit halls. One final tip : Since COVID, travel has become even more problematic. To learn more about CES 2024, visit CES.tech.
21st Century MediaRelations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. The conference has also negotiated a discounted hotel rate that will expire on July 2. Remember, you have until July 2 for the hotel discount and July 13 for early-bird conference registration.
You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations. Produce a plan and update your partners: Next up, once you’ve secured your space, is to start working on defining your objectives and key messaging for CES 2023.
Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District. He builds relationships with media and university student and academics. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way.
To get media attention, you need a great story, an experienced PR partner and a compelling pitch. Of course,CES is not just about mediarelations. In fact, during peak times, the long lines for shuttle buses, monorail, and taxis can easily add 30-60 minutes to the commute between your hotel and the LVCC exhibit halls.
It’s also no secret that even with these changes, the Detroit Auto Show is still one of the best places for automotive and mobility suppliers to meet up with, and show their latest technologies to automakers, potential partners and media. Author: Jim Bianchi Jim is president and founder of Bianchi PR.
The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. PR and comms can play a crucial role in driving demand for travel by effectively promoting destinations, experiences, and travel-related services.
For example, if you ask whether there’s extra time to shoot video, a company rep might immediately say, “Sure, you have all afternoon,” but then they’re contradicted 5 minutes later when someone else on the team says you have to be back at the hotel no later than 3:00 p.m.
You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.
The easiest way is probably around the environment – recycling, making do with what you have versus buying everything new, refurbishing, walking and riding bikes, growing some of your own food. Watch TV and movies that will spark conversations.
Tech startups and established firms frequently hire entry-level PR professionals to handle mediarelations and communications. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Technology companies. Sports teams and organisations. Entertainment industry.
Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid mediarelations skills, have managed talented PR executives before. As you’ve probably figured out, we’re no relics when it comes to strategic public relations.
Edward Bernays, the father of public relations. After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Photo: Bettmann / Getty Images. In less than six months, Beech-Nut’s sales boomed.
Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation. Sure, we often venture outside of our plans once we’re there, but it’s comforting to have a structure for our adventures if we want one.
You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations. Produce a plan and update your partners: Next up, once you’ve secured your space, is to start working on defining your objectives and key messaging for CES 2023.
I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. . #2: You’re a fan of honesty. You name it, I’ve worked there.
Today, we provide the full range of public communications services – public, governmental and mediarelations, social media management, event and conventions, graphic design, web creations, and project management. Decades ago, Late Konrad Hilton was asked, what is important for a hotel to be successful?,
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