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In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important tradeshow – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking.
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.
You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.
5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company?
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about mediarelations.
Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Luciana Lima | Vila Galé Hotels. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.
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