Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
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Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Exhausting. Career-making or breaking. To learn more about CES 2025, visit CES.tech.
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.
The Hoffman Agency
FEBRUARY 17, 2020
Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?
Communications Conversations
DECEMBER 17, 2014
To trade shows. All those hours in airports, crappy restaurants and hotel bars starts to add up after a while. Consultants tend to travel a lot for work. To agency sites. To media tours. You name it. We’re on the road a fair amount. And, you tend to work an average of 18-hour days when you’re on the road.
Bianchi Biz Blog
OCTOBER 3, 2022
And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. Looking at the numbers.
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