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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

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Has the trade show had its day (at last)?

The Hoffman Agency

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.

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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025

Bianchi Biz Blog

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Exhausting. Career-making or breaking. To learn more about CES 2025, visit CES.tech.

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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. Looking at the numbers.