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A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt.
The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision. Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire.
A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Journalists told us about rising media trends in the industry, how to better target and build relationships with journalists, and much more.
First “how to guide” for public relations. Check out the inforgraphic below to see how Cision has grown through the years. The post INFOGRAPHIC: Cision Celebrates 150 Year Heritage appeared first on Cision. The company that we know today was born in 1867 with Svenska Telegrambyran, the founding of the Swedish Press Agency.
Thus, modeling how to share the right kind of resources is very important. One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. They face having too much information.
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. The post How to Write High-Quality Press Release Content appeared first on Cision. Photographs of your company at various events put literal faces to your brand name.
Every PR or communications pro should know how to use the easy design tools available now. Data visualization is hot right now and the media loves infographics. this video tutorial will walk you through the basic steps of using Canva to make an infographic. So does the public.
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. The post How to Write a Press Release That Converts appeared first on Cision. Photographs of your company at various events put literal faces to your brand name.
How to Create Content Fast? Post an infographic (check out www.Fiverr.com to have on easily made). Do a “how-to”. The post How to Create Content Fast – Create one month of content in a day appeared first on Christina Daves. Set up a plan so you can create one month of content in a day. Share an inspirational quote.
Your success, however, is dependent on the first two steps: the content you create and how you distribute it. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. How to do it? Infographics. How to do it? How to do it?
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.
We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?
But it’s important to know how to handle each situation properly. A new infographic by Ohio University illustrates how businesses should communicate with their audience on social, including tips on how to address complaints, questions and bad reviews — and advice on what not to say.
If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story. For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment.
The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Conclusion.
Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. On Thursday, September 26th at 12:00 p.m.
Infographics can be especially useful because they explain complex topics with the use of visuals. Department of Treasury’s Bureau of Economic Analysis and put it in a colorful, informative infographic. The post How To Create Interesting Digital Content For A “Boring” Industry appeared first on Cision.
For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. Offer Variety. Do you focus on creating textual content only? Think again.
Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. With the latest information on copyright laws, you can protect your brand and learn how to share content safely.
You may already know how to conduct yourself during an interview, but do you know what to do once it ends? Their latest infographic will teach you how to shape your responses around three key messages, embrace silence to avoid saying something inappropriate and thank your interviewer once everything is said and done.
Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.
In this guide, well show you exactly how to track and understand your brands presence and visibility. Monitor how people engage with what you are publishing. This aspect is very important, brand awareness at a high level means that you know how to connect with people and keep their eyes on you. #5 or your competitors'.
Include hyperlinks to provide reporters with instant access to back up materials, add a photo, infographic or video that visually tells your story to activate visual learners and include social prompts in your news release to allow fans to advocate on your behalf.
A new infographic from Fineman PR illustrates what your brand should do during the first 48 minutes of a crisis. The initial minutes of a crisis are crucial, and this infographic will help guide your brand through them. Want more tips on how to combat crises in real time? Read Cision’s free white paper!
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.
As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.
So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. Ask the Content Strategist: FAQs About How to Create a Content Marketing Strategy How often should I update my content marketing strategy? In other words, you need a content strategy.
This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing. When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts.
Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.
It’s a very intuitive, user-friendly website, so I’m not including detail on how to upload something – but let me know if you have trouble. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. You can use the share button to grab a hyperlink.)
I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.
But when it comes to response flow charts, in my experience, most organizations create them for practical everyday use (in other words, how to address negative and unacceptable comments), but don’t address the higher level issues that a) can fast-develop, and b) require more attention to detail and guidance to your team.
Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.
How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas.
However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Your company is excited about its new product, research paper, promotion, etc.,
In this post I want to share how to create great content fast. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a “how-to”. The post How to Create Great Content Fast appeared first on Christina Daves. Set up a calendar for every day of the month. Post something seasonal.
The Inside Story on How to Spy on Competitors (& Innovators). Cool infographics. He is also the best-selling author of the book “ Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media “ The post How to Spy on Your Competition & Steal Their Secrets appeared first on Cision.
My FEEL First research and the accompanying model [ Note : this is the 2nd iteration of the Infographic] came to life after the tragic loss of a loved one, my stepdaughter. How much do you FEEL in the relationships you are forging? Here’s my video with more on FEEL First and how to take this approach to a new level.
and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)
Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge. Earned (publications like The New York Times).
Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.
Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. Now would be a perfect time to do that. 888 243 3470.
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