5W PR

APRIL 7, 2025

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. According to SEMrush’s State of Content Marketing Report, companies using three or more analytics tools are 57% more likely to achieve their content marketing goals.

Data 78

Data Strategy How To Analytics 78

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). This is why having your employees on board is imperative to your rebrand marketing success. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Post an infographic (check out www.Fiverr.com to have on easily made). Do a “how-to”. The post How to Create Content Fast – Create one month of content in a day appeared first on Christina Daves. Set up a plan so you can create one month of content in a day. Share an inspirational quote.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

Rock the Status Quo

NOVEMBER 19, 2014

It’s a very intuitive, user-friendly website, so I’m not including detail on how to upload something – but let me know if you have trouble. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing'

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Prowly

FEBRUARY 13, 2025

In this guide, well show you exactly how to track and understand your brands presence and visibility. Brand awareness helps businesses understand how well they are connecting with their audience. As well as granting them knowledge of their market position. So you need to keep a close eye on how your brand is perceived.

Measurement 104

Measurement Tools Branding Brand 104

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

Social Media Measurement How To Media 200

Prowly

FEBRUARY 3, 2025

In this article, you'll find out what brand research is, why its so important, and how to do it correctly. A strengthened brand identity, increased customer loyalty, market impact, and visible ROI. In simple terms a good PR campaign can fail to generate even decent results without thoughtful brand market research.

Examples 104

Examples Branding Brand How To 104

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 115

Content Marketing SEO Case Study How To 115

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. Once you have your news release headline, don’t forget to include the other required news release elements!

Writing 220

Writing Report How To Google 220

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Here are some ideas for post styles: How-to. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a “how-to”. The post How to Create Great Content Fast appeared first on Christina Daves. Set up a calendar for every day of the month. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 110

Content Marketing Company Strategy How To 110

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Branding 120

Branding Brand Marketing How To 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 139

B2B Video Marketing Survey 139

Stern + Associates

JUNE 8, 2017

The fundamental concept of a content marketing strategy is to create and distribute various forms of content related to your business, products or services, written and designed to attract potential. The post How to Create Valuable Content for Your Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 108

Content Marketing Strategy How To Marketing 108

Remote PR Jobs

MARCH 27, 2024

Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results.

Case Study 130

Case Study Study Writing How To 130

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. How to Measure Guest Posting ROI.

Resources 120

Resources Marketing Small Business eBook 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

AUGUST 23, 2024

But how do you build one? Read on for how to set up a content strategy template. A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Can you group these audiences into specific personas to better direct your marketing efforts?

Strategy 70

Strategy SEO Infographics Meeting 70

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Keeping content fresh and relevant for readers can be difficult. Kaiser Permanente. Conclusion.

Data 120

Data How To Retail Ethics 120

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are. Above all, consider your culture.

Communications 120

Communications How To Infographics Print 120

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing. They are: Infographics. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Cision

JULY 30, 2015

Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. Check out this infographic for a helpful checklist! Want more great tips to become a star interviewer? Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

Interviews 120

Interviews How To Media Infographics 120

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. In many cases, how you define yourself in your profile can persuade a first-time visitor to become a follower. On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Click To Tweet. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149