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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

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7 PR Blogs You Should Be Following

Critical Mention

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

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PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

Any pearls of wisdom on how to build and maintain a PR agency in today’s ever-changing business environment? Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop. Management is often tempted to make workshops as small as possible and only to include senior representatives.

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