ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

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Cision

NOVEMBER 15, 2017

But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. They train internal staff and external organizations on best practices for increasing visibility of online content. . Google has made a lot of changes , especially in the last year.

Infographics 0

Infographics SEO How To Training 0

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Other resources may be internal. Once the strategy is nailed down you’re ready to write the PR plan. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Employees have customer contact, and virtually everyone talks about the organization where they work with others.

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Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Informed by my own experience, here’s how to work successfully from anywhere. Adopt a self-starting attitude .

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How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

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How To Advertising Advertising Data 241

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. I nstead, wait for a reporter to write you back.

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How To Media Pitching Creativity 279

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

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How To Media Software Agriculture 265

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

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Small Business Writing How To Nonprofit 130

Onclusive

JUNE 24, 2020

Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

SEPTEMBER 27, 2023

After you’ve made an internal announcement, it’s time to tell everyone else that you have a new chief executive officer. So, your company just got a new CEO, which is huge news!

Examples 104

Examples Writing How To Internal 104

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive How To Branding 195

Cision

JULY 8, 2016

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging.

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Case Study How To Media Pitching 192

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Headline writing tips. Once topics are approved, how does the contributor turn in a completed article? Guidelines for Submitting.

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How To Guidelines Content Marketing Video 177

Cision

JANUARY 8, 2018

The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services. Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop.

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Company Trade Shows How To Product Launch 222

Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

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How To Media Crisis Pitching 78

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. Not only does it help you stayorganized, it encourages you to write on a wider variety of topics and allows you to focus more on the most time-consuming aspect of maintaining a business blog—the actual writing.

Blogging 186

Blogging eBook How To Writing 186

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Here’s how to know if you’re not yet ready for the partnership. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. Also, while internal alignment is important, there shouldn’t be too many chefs in the PR kitchen. Your goals are fuzzy. Or changing.

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PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Plus, those who used AI in writing produced better messages. without it.

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How To Writing Study Training 139

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. That said, not every organization should hire a PR agency.

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Agency Strategy Communications How To 195

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. How do you fix this? Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. click image for higher resolution) 1.To

Content Marketing 200

Content Marketing B2B Marketing How To 200

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Want to know how to attract coverage with your press release?

Writing 120

Writing Employee Creativity Internal 120

PRSay

JUNE 19, 2018

If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. That just comes off as self-important and detached.

Writing 113

Writing Pitching Course Conference 113

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

PRSay

MARCH 22, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. On the day I completed writing my new book, “ZEO: Introducing Gen Z, The New Generation Of Leaders,” I reviewed LinkedIn posts from my network of colleagues and professionals.

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How To Employee Leadership Nonprofit 163

PRSay

DECEMBER 3, 2024

How to find stories So how can you find the stories to make your points? I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Stories are so powerful, he said. “If If you have a story, find a point.” Here are three ways: Adapt existing stories. Post an RFS.

Case Study 148

Case Study Interviews Newspapers Employee 148

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. There is no one way to write a PR brief, but here are 9 elements that fit most situations.

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Writing How To Measurement Advertising 100

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Do not rush.

Internal 114

Internal International Employee Leadership 114

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. Then, here are some for those who are thinking of starting a podcast (or want to know how to make their’s better.) And whether you should write more for the SEO. Could you write from this transcript? Content is a gift!

Pitching 71

Pitching How To YouTube Tools 71

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Brand 109

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

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Agency Internal International Pitching 192

Presspage

SEPTEMBER 9, 2024

In this article, well teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Distribute your media holding statement internally Your external audience should, of course, find out about the contents of your crisis statement. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. Distribute your media holding statement internally Your external audience should, of course, find out about the contents of your crisis statement. What is a holding statement?

Crisis 78

Crisis Writing How To Reputation 78

PRSay

MARCH 21, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. On the day I completed writing my new book, “ZEO: Introducing Gen Z, The New Generation Of Leaders,” I reviewed LinkedIn posts from my network of colleagues and professionals.

How To 139

How To Employee Leadership Nonprofit 139