PR for Anyone

AUGUST 29, 2020

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. It's so much easier to get local media coverage.

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Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Interviews How To Healthcare Media Training 120

Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

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How To Media Crisis Pitching 78

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? How can you better delight and entice them to return week after week to see what’s new? How can you better delight and entice them to return your emails so you can share what’s new? What inventory do they overlook?

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How To Fashion Interviews Local 150

PR for Anyone

OCTOBER 12, 2021

Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? How can you fix your credit quickly? Team up with your accountant and interview them about these topics and then share the videos throughout the month. Don’t forget to invite the local media! Bad credit?

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Real Estate How To Local Interviews 130

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

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Report Local Media Pitching 174

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition. 2025 Guide appeared first on Prowly.

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Branding Brand How To Measurement 104

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

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PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

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Real Estate How To Publicity Insurance 130

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. Free PR Interview Transcript. Want to learn how to do this too? Media outlet that was pitched: Today Show.

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How To Television Pitching Fashion 130

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.

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Strategy Survey Automotive Data 418

PR for Anyone

MARCH 21, 2020

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

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Real Estate Skype Radio Pitching 290

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. AirPR: How do you know if your efforts are working? We are fortunate to have a CEO that believes in marketing and communications.

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Content Marketing Interviews Marketing Leadership 170

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70

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Radio Sports Marketing Local 83

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. If your corporate video is informational, try making it into a tutorial or a how-to piece so you can also aim for direct Google rankings. 4 Location For Local SEO.

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YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Relevant industry media, of course, should be pitched and local media are another option. Exclusive or embargo? The post Got Funding?

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Cision

JUNE 23, 2016

So how do you convey the impact of the issue effectively? In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. It is a lot more integrated, targeted and localized. and in local communities.

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Public Affairs Local Education Policies 227

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Neal: Absolutely!

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How To Facebook Social Media Advertising 159

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

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Case Study Conference Local Trade Shows 227

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Thomson explores the business response to activism, changing expectations, where businesses are falling short, and how to improve. By its nature, activism involves firmly held opinions.

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Company Public Affairs Government Case Study 93

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. Also, get your free Blueprint to learn how to do this >> HERE and check out our upcoming live events at www.CaptivateandCashinLive.com. ” The answer is no. You want to show the journalist some love.

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Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. Without additional information, probably not.

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Bianchi Biz Blog

NOVEMBER 21, 2024

Essentially, we know how to successfully place our clients’ stories. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content. Be patient.

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Marketing Pinterest Radio Instagram 90

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. She is also getting ready to launch Master your PR – an online course that teaches small business owners how to handle public relations on their own. Now, that is a story. Promoting the Beebo as a product is not. There could be an emotional story to tell.

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Pitching How To Construction Brand 120

OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. The post Pitches That Placed: How to Pitch Sources to Black Enterprise appeared first on The TypeBar. Email us at info@onepitch.co Want more blogs like this?

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Enterprise Pitching How To Print 104

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The questions are designed to explore the differences between how tech PR works in the U.S.

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Print Transportation Conference Technology 201

Melissa Agnes

JUNE 3, 2014

Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises.

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Airlines Crisis Wikipedia Social Media 206

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period.

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Pitching Real Estate Banking How To 100

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. C: Local and national media. Communications.

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How To Pitching Local Interviews 85

Bianchi Biz Blog

NOVEMBER 2, 2023

You haven’t been available to help me in the past … by providing other information that I need to develop my story, such as answering follow-up questions, providing images and B-roll video, and turned down multiple interview requests or failed to return my phone calls. and your innovation isn’t newsworthy by itself.

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How To Transportation Travel Conference 98

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

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How To Film Agency Corporate 122

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions. Managing Difficult Topics.

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Interviews Media Agency Conference 74

Cision

JUNE 21, 2016

Figure out how to best communicate your story at any time. Being able to communicate your skills and goals right off the bat is one of the most effective ways to set the tone in an interview,” she said. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

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Branding Brand Real Estate Tourism 189

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Preparing for interviews When you have interviews scheduled, it’s important to be well-prepared. Schedule meetings with them to discuss goals and ask for recommendations.

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How To Local Interviews Resources 78

OnePitch

OCTOBER 5, 2022

Interview with Creator of (Discussing what attendees can look forward to). How to throw the wedding of your dreams on a budget with A4dable Events (The company doing ) , Our PR bestie explains why it worked: “The story angles for the Producers were provided so they didn’t have to figure out how to create a segment.”.

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Pitching Local How To Fashion 52

Buzzstream

SEPTEMBER 3, 2024

In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. So, what does relevancy mean?

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Pitching How To Digital PR Data 126

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. Take the time to learn how to take stunning photographs with your smartphone. Reporters need experts to interview for stories – many of them don’t have the network of connections that the experienced journalists of the past had.

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How To Media Case Study Resources 100