Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. These are the important moments when you can demonstrate your ethics and values in your interviews.

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Ethics Interviews Media Print 195

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising.

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Interviews How To Media Television 130

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview.

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Interviews Television Film Media Training 165

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out.

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Interviews Infographics Media Media Training 157

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.

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Media Training Training Media Interviews 100

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.

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Interviews How To Media Media Training 120

Onclusive

FEBRUARY 11, 2021

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion.

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How To Media Training Storytelling Financial 221

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

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Interviews How To Healthcare Media Training 120

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves.

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Interviews Television Media Radio 130

Rock the Status Quo

FEBRUARY 19, 2015

The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? So what comes next?

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Interviews How To Media Media Training 100

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

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Skype How To Crisis Pitching 206

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

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Interviews Storytelling Radio Communications 125

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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Media Training Training Media Interviews 59

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Interview a customer. Do a “how-to”. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month.

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How To Video Interviews YouTube 130

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

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Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

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Education Media Training Training Interviews 170

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

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PR for Anyone

MARCH 23, 2022

This week I want to share some tips on how you can get interviewed in magazines. So how do you get in magazines? If you want to learn more, I’m super excited I just launched the PR Playbook and you can find it at www.YourPRPlaybook.com, which will give you tips like this to help you step-by-step landing in the media.

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How To Pitching YouTube Advertising 130

HMA Public Relations

OCTOBER 13, 2020

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. The post What is Bridging in an Interview? Click the link to read more!

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Interviews Media Training Training Blogging 76

PR for Anyone

OCTOBER 7, 2021

We film an interview with you. And we also guarantee media placements, which is super exciting. GetPRFamous.com and I cannot wait to see you in the media. The post How to Develop Good Social Listening Techniques appeared first on Christina Daves. We write video scripts. We film videos. We bring journalists in.

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How To Pitching Film Video 130

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. It’s based on the premise that you can fundamentally improve interview and presentation skills. How do you want the audience to feel? (It Setting (where are you in space and time)?

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Film Media Training Enterprise Interviews 156

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Learn how they report and give them what they love and what they want. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com.

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Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.

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PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

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ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Similarly, we hold each other up in public relations. We get very crafty.

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Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

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Skype Interviews Crisis Communications Crisis 170

Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

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ImPRessions - Crenshaw Communications

MAY 8, 2018

Check out this post to find out how to tell a client they’re wrong. ” The glare of media attention can burn if you’re not careful. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. “Always use sunscreen.”

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Corporate Training Reputation Media Training 195

PR for Anyone

NOVEMBER 18, 2021

Use social media to share your message and build your brand. One of our success stories is actually a branding expert who landed in the media discussing how to build a brand on social media. Watch here: Take advantage of the wide net that social media can cast and build your brand with social media.

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Social Media How To Branding Brand 130

Action PR

JULY 9, 2019

What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? The bridging technique is one of the cornerstones of media training.

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Interviews How To Media Training Examples 58

Axia PR

MARCH 6, 2024

Make sure your spokesperson is armed with these media training tips before they take on the mic. Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time? How do you discuss something you don’t want to appear in print?

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How To Viral Media Training Print 71

ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. To be successful and commanding in a podcast interview, it’s important to understand how to articulate messages succinctly so they survive a sometimes rigorous editing process.

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Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

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Training Crisis Media Training Crisis Management 113

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for.

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Interviews How To Media Training Training 40

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

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Pitching Media Television How To 223

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions.

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The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. PR Takeaways: Hold social media training sessions with all employees, including execs.

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