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Any company can benefit from mediatraining , but it’s particularly important for one that is new to public relations. For B2B PR, mediatraining prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!
For PR specialists , few things are more exciting than landing that mediainterview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .
Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial mediainterview.
The idea of a mediainterview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a mediatraining session to prepare for interviews can be equally daunting. Here’s how. Role-playing plus media theory.
Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense mediatraining session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a mediainterview.
The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. Promise them that it will be a short interview!) Check out your background.
Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. These are the important moments when you can demonstrate your ethics and values in your interviews.
Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising.
If there is one thing I’ve learned doing mediainterviews and teaching people how to do it, it’s expect the unexpected. When my clients land mediainterviews, we always do mediatraining beforehand. How to politely break in and be heard if the host is dominating the interview.
I’ve been mediatraining executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out.
We have a very simple philosophy about mediatraining. It should provide a spokesperson with the tools needed to conduct effective mediainterviews when we’re not there to support them. However, someday they will need to prepare for a mediainterview without access to communications expertise. 2 Be Prepared.
Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.
Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion.
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.
One of the top tips for a mediainterview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for MediaInterviews appeared first on Christina Daves.
The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with mediainterviews and, as PR pros, how can we avoid them? So what comes next?
During our mediatrainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. The post What is Bridging in an Interview? Click the link to read more!
The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.
Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.
In this post I want to share how to create great content fast. Interview a customer. Do a “how-to”. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month.
If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and mediainterview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. MediaTraining'
By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from mediatraining, and not just for mediainterviews. If you get mediainterview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.
Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social mediainterview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.
This week I want to share some tips on how you can get interviewed in magazines. So how do you get in magazines? If you want to learn more, I’m super excited I just launched the PR Playbook and you can find it at www.YourPRPlaybook.com, which will give you tips like this to help you step-by-step landing in the media.
We film an interview with you. And we also guarantee media placements, which is super exciting. GetPRFamous.com and I cannot wait to see you in the media. The post How to Develop Good Social Listening Techniques appeared first on Christina Daves. We write video scripts. We film videos. We bring journalists in.
Always be prepared for your mediainterview. Know who is interviewing you. Learn how they report and give them what they love and what they want. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com.
Since I work in PR, and also help execs hone their performances (well, mediainterview skills) we had a lot to talk about when we met. It’s based on the premise that you can fundamentally improve interview and presentation skills. How do you want the audience to feel? (It Setting (where are you in space and time)?
Mediatraining. Inexperienced executives shouldn’t commit to a mediainterview or TV appearance without media prep. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a mediainterview, holding mediatraining for a CEO, or manning a check-in table at a panel event. Similarly, we hold each other up in public relations. We get very crafty.
Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a mediainterview. Some CEOs and others in leadership positions shun the idea of mediatraining.
If you do any kind of media or influencer outreach for your clients, basic mediatraining should be part of your services. While mediatraining and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some mediatraining guidance is universal.
Check out this post to find out how to tell a client they’re wrong. ” The glare of media attention can burn if you’re not careful. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. “Always use sunscreen.”
Use social media to share your message and build your brand. One of our success stories is actually a branding expert who landed in the media discussing how to build a brand on social media. Watch here: Take advantage of the wide net that social media can cast and build your brand with social media.
Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis. The most popular social media channels in Ireland YouTube : 4.02
What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? The bridging technique is one of the cornerstones of mediatraining.
They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. To be successful and commanding in a podcast interview, it’s important to understand how to articulate messages succinctly so they survive a sometimes rigorous editing process.
When it comes to crisis mediatraining, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. MediaTraining, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.
Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had mediatraining – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for.
Make sure your spokesperson is armed with these mediatraining tips before they take on the mic. Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time? How do you discuss something you don’t want to appear in print?
But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.
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