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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104
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3 Ways to Tell Better Stories

PRSay

How to find stories So how can you find the stories to make your points? Walk readers through a scenario of how your whatsit or whosit works. Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame.

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How to Effectively Communicate Your Rebrand

Cision

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. The post How to Effectively Communicate Your Rebrand appeared first on Cision.

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How to Develop a Marketing Campaign for New Video Game Releases

5W PR

Traditional media like newspapers, magazines, radio, and television can sometimes be useful. Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators. These are simply communities where gamers discuss and recommend new games.

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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition. 2025 Guide appeared first on Prowly.

Branding 104
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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. What is that interview or profile actually worth?

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.