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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.

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Harnessing PR to Navigate the Complexities of the Healthcare Industry

The Hoyt Organization

Skilled PR professionals know how to build trust, manage crises, and strengthen relationships with the public and industry stakeholders, which lead to quality outcomes. Effective PR strategies protect the reputation of an organization while highlighting its dedication to the care of patients and service to the community.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. What is that interview or profile actually worth?

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.

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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. You will also gain insights into what PR activities work, and how to utilize them to rise above your competition. Advancements in healthcare technology are transforming the industry at a rapid pace.

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How to avoid comms crisis turbulence

PR in High Definition

If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. But when it comes to trying to manage your reputation, this is not going to sit well with your customers ? The post How to avoid comms crisis turbulence appeared first on Firefly Communications.

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. What is a PR Crisis? What is a PR Crisis Plan?

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