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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206
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The Productivity Paradox: Is AI Worth the Risk of Destroying Society?

Stern + Associates

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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Think Before You Share Content

The Proactive Report

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

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Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values. And it’s not just about knowing how to speak well with the media, it’s about knowing how to stay on message and communicate appropriately. Absolutely!

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A PR Pro’s Guide to Getting Started with Video

prTini

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video?

Video 28
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10 Truths About Marketing Artificial Intelligence

PR 20/20

In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. AI can enable individualization of every journey.” - Nick Edouard ( @nickedouard ), President and Chief Product Officer, PathFactory Read the full article, How to Achieve 1:1 Marketing at Scale with AI. We can do better.

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Nine Marketing Secrets of Houdini and Other Master Magicians

MaccaPR

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. Yet even with the requirement to read lips, remains one of the most enchanting magicians in America [Must-see video: “ Life as a Deaf Magician ”].