The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. 2) Earned media can drive sales.

Study 162

Study Media Relations Media B2B 162

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. ” Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Media Relations 120

Media Relations Media Web Pitching 120

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. When you know them, you’ll naturally know how to be relevant.

Media Relations 125

Media Relations Media Survey Pitching 125

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

Skype 206

Skype How To Crisis Pitching 206

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess.

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

Ishmael's Corner

JULY 27, 2020

The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

How To 199

How To Storytelling Communications Publicity 199

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Stern + Associates

APRIL 12, 2017

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group.

Media Relations 79

Media Relations How To Media Groups 79

PRSay

OCTOBER 2, 2017

How to Use Data to Tell Better Stories . Alright, we’ve established why you should use data to tell better stories, but how can you get started? Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies. That’s where data comes in.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust.

Mobile 244

Mobile SEO Web Journalism 244

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. She explained how some of her clients could fit into his particular coverage, and then asked what sources he was seeking for upcoming stories. Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 167

Pitching Travel Journalism Exercises 167

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching Media How To 150

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 88

Survey Media Relations Report Media 88

Onclusive

JANUARY 25, 2019

With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences. Dates/Locations: Varies.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 29, 2017

This year’s conference will explore how to leverage that power in new and innovative ways. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Ragan Conferences. Date/Location: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

Business Wire

JULY 2, 2019

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.

Technology 174

Technology Journalism Internal International 174

Rock the Status Quo

OCTOBER 2, 2014

It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours. Similar Posts You Might Like: For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids Can Public Relations Be Automated?

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

ImPRessions - Crenshaw Communications

JUNE 24, 2021

They know how to harness research . Knowing how to create, interpret, and communicate research findings is an essential PR skill. Know how to synthesize market data in a single slide? Here again, it’s more detailed and specialized in B2B work. Familiar with the Gartner magic quadrants?

B2B 278

B2B Leadership Survey Data 278

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?”

Pitching 192

Pitching Storytelling Media Writing 192

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. But what if that media placement doesn’t result in any business for your company? I don’t think so.

How To 120

How To Software Analytics Google 120

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. In the end I went from not knowing how to begin, to creating the winning infographic amidst a fairly large class.

Infographics 177

Infographics Internal International Journalism 177

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Amanda Grinavich.

How To 89

How To Case Study Conference Web 89

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?”

Pitching 166

Pitching Storytelling Media Writing 166

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. So our reach on social media goes much farther too.

Healthcare 137

Healthcare Journalism Local System 137

PRSay

SEPTEMBER 25, 2019

This all spills onto the page while I journal for a little while. I told my son that I don’t care if he remembers the difference between public relations and advertising. Or how to get journalists to open your emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Exercises 156

Exercises Writing Journalism Advertising 156

PRSay

MAY 14, 2018

That’s the ultimate goal of great media relations — just not so soon. There’s been an evolution in the last few years among the influencers I interview for my Inner Circle (a “Today” show producer, an editor for The Washington Post , and writers for USA Today and The Wall Street Journal ). So save that thought.

Pitching 123

Pitching Media Relations Journalism Instagram 123

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174