Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. I wanted to understand what was important to my journalist “friends” and needed to see how they reported on matters that affected our clients. Serving the global organization.

Big Data 250

Big Data Data Education International 250

Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. Yes, it takes a little investment in learning how to create great original images and videos that tell more of the story. Guest Post Media Video journalism news video PR PRESSfeed research Sally Falkow trends' Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

HMA Public Relations

MARCH 31, 2025

This week's #MediaMonday takes you inside last weeks PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!

Newspapers 68

Newspapers Journalism Local How To 68

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. It may not be much to look at – a very simple site – but what Smart Blogger lacks in visual style it makes up for in very valuable information and “how-tos” on every aspect of blog writing.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Big Data 167

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. This is also true of some important industry and academic journals. However, once the free trials are over, users must consider how many paywalls they are willing to pay.

How To 69

How To Journalism Radio Newspapers 69

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. Will the world of journalism be like the “good ole days” ever again?

Journalism 60

Journalism Exercises Storytelling Fashion 60

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. is keeping up with the ever-changing media landscape.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. How do you think your background in journalism will help you in this new role? How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. I taught her how to research a database and export a media list. From there, I did freelance PR work for several health care organizations.

Leadership 159

Leadership Conference Local International 159

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

Print 104

Print Tools Software Media 104

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). But at a certain point, I felt it was time to leave journalism behind.

Journalism 59

Journalism Newspapers Travel Film 59

Flack's Revenge

FEBRUARY 2, 2017

major newspapers). Pretend journalism – claim to be a news source but is a curator (Daily Kos). I have some ideas for how to define the problem and corresponding fixes. Research and reporting in service of a cause (National Review, Nation, New Republic). What do you think? The post Are PR and Branded Content Fake News?

Branding 120

Branding Brand Newspapers YouTube 120

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. How did you get your start in corporate communications? It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story.

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

MAY 24, 2016

In this interview, Jocelyn discusses how to move your audience to action, what she learned from working in a governor’s office and why brands need to always look at the big picture. My daily newspaper of choice is…the Wall Street Journal and the Daily Mail. Rapid Fire Round. My daily juxtaposition.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Beyond PR

JUNE 19, 2017

This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Bell holds a degree in journalism from the University of Missouri School of Journalism. Take all your properties into account. We all know that a rebrand is much more than just a logo change.

Communications 69

Communications How To Telecommunications Employee 69

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). Fast forward to 2019, and I keep hearing similar conversations. I want to be in Forbes. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? Learn how with Cision’s free tip sheet! My daily newspaper of choice is… the Wall Street Journal. What are some of the biggest challenges brands face in terms of reputation management? Come to work with an eagerness and passion for learning every day. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. How do you decide on updates to the book, and how frequently do you amend the online version? she holds a master’s degree in arts journalism from Syracuse University’s S.I. If you spot an error, please let us know!

Guidelines 154

Guidelines Writing Social Media Newspapers 154

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Doug started freelancing for NPR in 1979 when he entered college at the University of California, Berkeley.

Meeting 96

Meeting Handbook Newspapers Government 96

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. One of those things is how well-known a website is. But publications like local or national newspapers have some authority. Easy to Start. Digital Media Connections.

Media 105

Media SEO Newspapers Pitching 105

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. I started in high school and never stopped.

Meeting 73

Meeting Report Media Newspapers 73

Sword and the Script

JUNE 9, 2020

Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” When you know them, you’ll naturally know how to be relevant. It’s a metric that tells you how many views a given article actually had. If media relations is hard, so too is journalism and reporting. Measured on clicks, quick hits.”

Media Relations 125

Media Relations Media Survey Pitching 125

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

Meeting 78

Meeting Automotive Media Newspapers 78

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). When trust in journalism is broken, everyone loses.

Journalism 40

Journalism Reputation Ethics Corporate 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Public Relations Sydney

AUGUST 18, 2014

Brainstorm using the newspaper or trade journal. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest.

Survey 82

Survey Newspapers Course Journalism 82

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. How did you get your start in PR? So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120