PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. She explained how some of her clients could fit into his particular coverage, and then asked what sources he was seeking for upcoming stories. Michael Smart teaches PR professionals how to increase their positive media placements.

Pitching 167

Pitching Travel Journalism Exercises 167

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

Communications 190

Communications Journalism Advertising Advertising 190

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 82

How To Media Radio Print 82

Critical Mention

DECEMBER 3, 2019

This is also true of some important industry and academic journals. However, once the free trials are over, users must consider how many paywalls they are willing to pay. Users can access stories from worldwide news sources and industry trade journals with just Critical Mentions login credentials. Until next time!

How To 69

How To Journalism Radio Newspapers 69

Cision

JUNE 24, 2016

While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. The Washington Post was founded in 1877, and since that time has expanded upon its print edition to reach the online and social spheres. Back to Basics. ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I taught her how to research a database and export a media list. Judy: To create brochures, we used to have to go to a printing press. She encouraged me to join PRSSA in college and PRSA as soon as I graduated. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

SEPTEMBER 29, 2016

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. It also helps to do some homework on the outlets to make sure they’re still viable. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years.

Meeting 97

Meeting Media Training Automotive 97

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. This shouldn’t come as a surprise to anyone in the industry. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 60

How To Media Analytics Television 60

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. How do you think your background in journalism will help you in this new role? What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I

Company 113

Company Interviews Print Pitching 113

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. How to Track Inbound Traffic from a Press Release by Serena Ehrlich & Business Wire “Create UTM links for your blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.”

International 148

International Internal Tools Software 148

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” If your PR team can use the skill set of a working journalist, what better way to gain insight into how media make editorial decisions than to work with an insider? Give a journalist a “job.” Social media mining.

Employee 120

Employee Print Meeting Financial 120

Shift Communications

MARCH 1, 2016

When I get a standard answer like “the Wall Street Journal” or “The New York Times”, my follow up is “Who at those pubs do you follow?” So, if you own a publication on your team, take a moment on a weekly basis to actually read everything on its site (or go old-school and pick up the print version). Justin Finnegan.

How To 60

How To Media Interviews Pitching 60

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Lastly, the automotive aftermarket is figuring out how to prepare for EVs. I transitioned to a reporter there after a year.

Meeting 96

Meeting Automotive Media Journalism 96

ImPRessions - Crenshaw Communications

JULY 11, 2018

Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. PR leverage and amplification. Time to leverage the win. Make it snowball!

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. We’ve got tips from Dao on what and how to pitch tasty treats and stories. Tell me a little bit about yourself: How did you get your start and whom have you worked with?

Pitching 120

Pitching Travel Trends Print 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Buzzstream

JANUARY 28, 2025

You can read about how to find the right journalists in our post. Print, TV, and radio only comprise 25% of journalists primary publishing medium. Muck Rack ) Digital is the future of journalism. The number one thing that makes a journalists job easier is understanding their target audience and what they find relevant.

Digital PR 71

Digital PR Branding Brand SEO 71

Critical Mention

JUNE 10, 2020

Several of the core values of how to build good relationships with journalists haven’t changed through the years. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

Beyond PR

MARCH 6, 2018

How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 As you know, audiences are exposed to thousands of competing messages every day.

Strategy 67

Strategy How To B2C Content Marketing 67

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism. Well, when you come from a journalism background, that’s kind of how you refer to it.

Ethics 92

Ethics Journalism Radio Television 92

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Are you looking for more advice on how to successfully pitch reporters? Q: What’s the biggest thing you need from PR pros? . Audrey Huang (@DrAudreyHuang) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. How long have you been in journalism and how did you get started? Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Wilson award for business journalism.

Meeting 86

Meeting Media Chemicals Radio 86

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

The Resolution Blog

APRIL 23, 2018

Sense check your data sources, just one entry in a list of 500 items of coverage can completely skew your measurement and insights” Here Steph Bridgman shares 6 tips on how to clean up your data: 1.Choose Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Branding 60

Branding Brand Journalism Product Launch 60

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. It wasn’t that I didn’t know how to practice my craft. Why I didn’t have my APR?

Exercises 74

Exercises Print Groups Conference 74

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 1, 2023

req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Source: State of PR and Journalism Salaries 2023 by Muck Rack. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar.

Software 146

Software Pitching Ethics Technology 146