Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR in High Definition

FEBRUARY 23, 2021

It is so important that senior teams are trained and fully briefed before stepping into the media limelight. And it’s not just about knowing how to speak well with the media, it’s about knowing how to stay on message and communicate appropriately. Similarly, it’s important to know what kind of person they are.

Crisis 71

Crisis Communications Reputation Training 71

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

MAY 31, 2015

“Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel. “How? They’ll simply go look for the answer (and find it) elsewhere.

Communications 81

Communications How To Blogging Content Marketing 81

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Cision

FEBRUARY 17, 2016

At his “ The New Rules of Media Pitching ” webinar, on Wednesday, February 24 at 2 p.m. ET, Michael will dissect word-for-word examples of successful pitches to show how your brand can get more media placements. Employ savvy media relations people who become the brand in the eyes of key influencers.

Pitching 120

Pitching Journalism Report Study 120

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. After all, affecting change is much about leadership and sharing a clear vision. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop. That is what we do best.

How To 60

How To Software System Employee 60

Deirdre Breakenridge

AUGUST 12, 2019

I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

Interviews 157

Interviews Infographics Media Media Training 157

Waxing UnLyrical

DECEMBER 20, 2018

Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect. But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training?

Leadership 85

Leadership Training Agency Groups 85