PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I know exactly how she feels. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. I gulped and decided to trust her trust in me.

Local 100

Local Pitching Media Relations Report 100

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

PR Job Coach

MARCH 23, 2010

I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. Locals have the advantage. Social media an absolute. How to distinguish yourself The resume, it’s about accomplishments.

How To 155

How To Conference Google Analytics 155

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand. While it’s good to challenge yourself, you want to make sure that your objectives are achievable.

Brand 370

Brand Branding Media Measurement 370

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

JUNE 9, 2016

This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Christina Nicholson is a former TV reporter and anchor who now owns and operates a South Florida-based public relations firm, Media Maven. Well I have news for you: it’s not. Remember, this isn’t advertising.

Pitching 120

Pitching How To Construction Brand 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky.

How To 120

How To Construction Product Launch Local 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JUNE 22, 2017

All of these identifiers can help determine how PSA content is distributed and placed in order to reach a targeted audience. How are PSAs Best Distributed? In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224

Publicity Real Estate Nonprofit Television 224

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. More than 80% of media stories have excellent quality visuals.

How To 100

How To Media Case Study Resources 100

Rock the Status Quo

OCTOBER 2, 2014

It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours. Similar Posts You Might Like: For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids Can Public Relations Be Automated?

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. How to pitch the media. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 193

Communications Sports Journalism Fashion 193

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. But what if that media placement doesn’t result in any business for your company? I don’t think so.

How To 120

How To Software Analytics Google 120

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. In the end I went from not knowing how to begin, to creating the winning infographic amidst a fairly large class.

Infographics 177

Infographics International Internal Journalism 177

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. For more on crafting a winning award submission, see our earlier post on how to execute a top conference and awards program as part of your PR campaign.

B2B 334

B2B Company Case Study Conference 334

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Bianchi Biz Blog

NOVEMBER 2, 2023

You didn’t connect your news to … trends, industry issues, local economic impact, etc., and your innovation isn’t newsworthy by itself. The bottom line is: It’s not as simple as “plan it and they will come” when it comes to a press event.

How To 98

How To Transportation Travel Conference 98

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. Essentially, we know how to successfully place our clients’ stories. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

PRSay

DECEMBER 5, 2019

Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. But when your employer is going all-in to create a new position in the minds of journalists and their audiences, rise to the occasion and figure out how to make it stick.

Software 141

Software Survey Pitching Local 141

Presspage

OCTOBER 14, 2024

And this can play an important role in convincing a media outlet to pick up your story. In this article, well show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. The following section will clear up any confusion.

How To 78

How To Media Crisis Pitching 78

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

PR for Anyone

APRIL 6, 2022

What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.

Pitching 130

Pitching Television Media Real Estate 130

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Then, you’ll need to figure out how to help those gatekeepers do something they can’t do on their own, while cheerfully, politely and persistently staying in front of them until they realize your usefulness.

Pitching 120

Pitching Strategy Film Advertising 120

PR in High Definition

MARCH 28, 2023

Influencer relations is a relatively new concept, meaning that global regulation is far from aligned. When working across Europe, it is therefore important that communications professionals know how to navigate the variety of legal restrictions they may encounter. Thinking of boosting your influencer relations strategy in Europe?

How To 62

How To Local B2C Social Media 62

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. Just as we have immersed ourselves in the wine world (trade, media) on the East Coast, we expect to do the same in the Bay Area, Napa and Sonoma. Donate the rest to local charity projects.

Local 120

Local Agency Policies Travel 120

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. “There is a lot of creativity and value to be had in media tours. Your Pitch Team. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

The Hoyt Organization

FEBRUARY 13, 2025

Helpful primer: How to Write a Press Release That Gets Noticed 2. How are we from competitors? If you’re new to brand positioning, check out How to Craft a Value Proposition for a Brand. Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. You will also gain insights into what PR activities work, and how to utilize them to rise above your competition. Advancements in healthcare technology are transforming the industry at a rapid pace.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. Encourage customers to leave reviews , as they can significantly impact your local search rankings.

Strategy 94

Strategy Brand Branding SEO 94