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In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.
I’ve worked hard to develop good relationships with the localmedia, and now I want to do the same with the national media. I know exactly how she feels. I remember when I got to the point where I pretty much maxed out all the localmedia coverage we could get. I gulped and decided to trust her trust in me.
Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.
The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.
To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Want to learn how to engage media with a digital newsroom? Since we received far more questions than we had time to answer, Brad generously offered to answer some of the leftovers.
PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR professionals are now responsible for training a growing number of executives.
The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.
Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching. Let us know @CrenshawComm.
She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the localmedia and even got to share her story in Boston – the closest major city to her. How to pitch the media. How to pitch the media.
How is your business related to weather, topics, holidays in September. Remember, these are for localmedia and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. So I hope you see how this could work. What to Pitch When.
The news director at a major regional outlet told us that their phones are constantly ringing with viewers asking questions about the latest news and how to protect themselves against COVID-19. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.
Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. And then, on the local level, I want you to think about what’s happening in September. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!
What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search.
Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. Transcript.
But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. So make sure you watch all the videos here on the channel and really learn how to do it.
what you can pitch your localmedia for the month of October. There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. How to get your message across. Transcript. We are two weeks away from October. so it’s a great time to start thinking about.
One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. Also, get your free Blueprint to learn how to do this >> HERE and check out our next Get PR Famous live/virtual event at www.CaptivateandCashinLive.com. I’d love to connect.:
On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. GLOBAL TO LOCAL. How to Find and Retain New Customers. TALK TO THE LIZARD BRAIN. s Silicon Beach community. .
In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? I started working for them the day the news became a front page local story and a national business story.
We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Whether it’s how to work with a reporter, or asking the right questions in meetings, it all has helped mold me.
If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.
This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Then, you’ll need to figure out how to help those gatekeepers do something they can’t do on their own, while cheerfully, politely and persistently staying in front of them until they realize your usefulness.
And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.
The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. s vegan donut shop as a prime example.
She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. That’s not something that can happen overnight.
We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even mediatrained Jeff Zucker (now President of CNN). COVID allowed us to close our brick-and-mortar offices in early 2021 , but that’s been another good lesson in how to adapt and change to better serve your clients and staff.
For example, press releases and content that perform exceedingly well in your home market may not necessarily produce the same results across the different European countries – in fact, it may even have a negative response from locals! They ignore local socio-economic and cultural influences.
As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?
Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.
What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?
” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. Companies with large and decentralized, high-turnover workforces can be particularly vulnerable to a local situation that spirals out of control. Learn how to apologize. Empower employees.
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