Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition. 2025 Guide appeared first on Prowly.

Branding 104

Branding Brand How To Measurement 104

PR Job Coach

MARCH 29, 2012

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 164

Facebook How To Construction Insurance 164

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.

Radio 83

Radio Sports Marketing Local 83

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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Handbook Publicity Newspapers Television 192

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. See what your newspaper is saying. You need to spend time on Google and concentrate locally.

Industry 189

Industry Local System Google 189

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Do you want your news release to serve as an event reminder to local newspapers or TV stations? Want to make the most of hosting industry events?

Conference 120

Conference How To Infographics Leadership 120

Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). I’m always asked how I do it. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Communicators know how to collect, organize and disseminate information to make sure everyone is equipped to make the most out of any [voting] opportunities they have,” said Dan Lewerenz, staff attorney for the Native American Rights Fund.

Communications 202

Communications Nonprofit Employee Local 202

Bianchi Biz Blog

NOVEMBER 21, 2024

Essentially, we know how to successfully place our clients’ stories. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content. Be patient. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Dan Slee shares his workings in this guest post.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Overall, 15 per cent of content was local government-related.

Local 60

Local Facebook Media Government 60

PR for Anyone

MARCH 31, 2020

Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy. How to Get Involved In only 10 days of following the simple steps of this challenge, you will gain MASSIVE visibility for your business.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

AUGUST 19, 2016

So how can you grab the attention of shoppers? Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. .

Pitching 120

Pitching Newspapers Advertising Advertising 120

HMA Public Relations

MARCH 31, 2025

This week's #MediaMonday takes you inside last weeks PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!

Newspapers 71

Newspapers Journalism Local How To 71

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” If so, how? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How can brands keep up? Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. There are two parts: First is a realization that global really means “multi-local.” My daily newspaper of choice is…Google.

Local 120

Local Newspapers Internal International 120

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I taught her how to research a database and export a media list.

Leadership 159

Leadership Conference Local Internal 159

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. How do you get the attention of that newspaper’s reviewer? Watch Your Budget.

How To 98

How To Newspapers Analytics SEO 98

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. See this earlier post for tips on how to go from PR intern to permanent hire. It’s the final paragraph of a press release that contains background on the company in question. Let us know @CrenshawComm.

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Agency Internal International Pitching 192

Axia PR

DECEMBER 24, 2023

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. But with busy schedules focused on serving clients, how can local plumbing companies strategically capture more media attention?

Brand 62

Brand Branding Radio How To 62

PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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Pitching Media Insurance Insurance 130

Prowly

DECEMBER 13, 2024

Start monitoring print media mentions and get a better overview of how your brand is performing. Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals.

Print 104

Print Tools Software Media 104

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. Do your research.

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Local Print How To System 40

PR Fuel

DECEMBER 25, 2020

Beyond that, get to know your local media outlets. Local television stations, newspapers, and magazines, are always looking for content to share with their readers. And while you’re here, check out our tips for how to write a great press release. There are many press release distribution services online.

Writing 82

Writing Company How To Apparel 82

Cision

FEBRUARY 17, 2016

Hosted by Cision’s Heidi Sullivan and TapInfluence’s Todd Cameron, this free weekly podcast will teach you how to leverage influence marketing to build awareness, expand reach and mobilize your brand’s story. . Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes.

Marketing 120

Marketing Newspapers Mobile Local 120

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. If so, how? Learn how to defend your brand in real time with Cision’s free white paper! How has PR changed over the years? Are you prepared for crises?

Local 120

Local Retail Newspapers Sports 120

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. You will also gain insights into what PR activities work, and how to utilize them to rise above your competition. Advancements in healthcare technology are transforming the industry at a rapid pace.

Healthcare 91

Healthcare Industry Strategy Case Study 91

PR in High Definition

AUGUST 27, 2019

So how can you differentiate and make sure that you’re putting forward your view, rather than just setting a match to the situation? Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice.

Crisis 72

Crisis How To Newspapers Reputation 72

Beyond PR

JUNE 30, 2016

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions.

Radio 69

Radio Newspapers Print Media 69