Cision

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

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Travel Pitching How To Radio 174

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. They are powerful, and they direct your reader to what makes your pitch stand out. Response Time is Everything. The First Impression.

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How To Media Pitching Creativity 279

Cision

MAY 18, 2017

Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have. Favorite a user’s tweet.

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How To Instagram Social Media LinkedIn 198

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. This week I want to talk about how you write a pitch. Most news is written on an 8th grade level. I hope you like that.

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Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. What is your expertise and how can you share that in a newsworthy manner? What is your expertise and how can you share that in a newsworthy manner? Make your business newsworthy.

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Social Media Media Local Pitching 167

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. I talked to a writer about how Martin quit his job and became a stay-at-home dad. Well I have news for you: it’s not.

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Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

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Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. He and his team ignore emails that look automated.

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Report Local Media Pitching 174

OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?

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Enterprise Pitching How To Print 104

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I know exactly how she feels. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. How can I help this person win and progress in his/her career?

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Local Pitching Media Relations Report 100

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? PR FOR ANYONE.

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PR for Anyone

APRIL 30, 2020

If your state isn’t opening soon, keep an eye out on what’s going on in other states and bring that back to your state when you pitch the media. We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. Would it be different?

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PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

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PR for Anyone

AUGUST 29, 2020

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works.

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Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

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Pitching Newspapers How To Knowledge Base 120

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

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Travel Pitching How To Guidelines 98

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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Pitching Television Media Interviews 130

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Ask yourself why the average joe in the local community would care about this story? Instead let’s craft a story around it.

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Local Company How To Training 77

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. But how do you do that if you don't feel like you have a story to tell?

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Brand Branding How To Measurement 104

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Nothing left to pitch for doctors, dentists or lawyers?

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Pitching Real Estate Banking How To 100

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. really shocking. More adaptable.

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PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. Content can be all about neighborhoods you specialize in and the local community. Don’t forget to invite the local media! Here’s a short video I did about how to set up an annual pitching calendar: Learn More at www.3StepstoPRSuccess.com.

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Real Estate How To Local Interviews 130

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY.

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PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs. Want to learn how to do this too?

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How To Television Pitching Fashion 130

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? How can you better delight and entice them to return week after week to see what’s new? Which pitches do they overlook? How can you better delight and entice them to return your emails so you can share what’s new?

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How To Fashion Interviews Local 150

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

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OnePitch

OCTOBER 5, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed an on-air segment for Let’s Talk LIVE! Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . The timeliness of the pitch as it was wedding season.”. “It on News Channel 8. Hello & Happy Monday?

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Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours.

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Wikipedia Pitching Fashion System 205

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

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Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

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OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

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Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Additionally, we can localize our content based on where search queries are the most popular. Lisa Zanchi.

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OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

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Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch?

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PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television.

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