Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. — How do you work with media in covering your story during a busy newscycle?

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Business Wire

NOVEMBER 2, 2021

Media relations is an artform. It’s knowing what journalists want, when they want it, and how they want to receive it. It’s knowing who covers what, where they are employed and (yes) if they are still alive.

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PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications.

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Business Wire

NOVEMBER 4, 2021

Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

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Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

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Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. This page is designed to help you understand how to get mentioned here.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

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Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications. To avoid misunderstanding, have an alternative strategy ready, like new targets or moving back the announcement date to allow more time.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes.

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Axia PR

JULY 14, 2024

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

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Cision

JULY 25, 2017

Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. Bell holds a degree in journalism from the University of Missouri School of Journalism.

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Prowly

FEBRUARY 13, 2025

Here's why it is so important in the digital whirlwind era (and how to handle potential crises well ). How to do it? This online reputation management tool allows you to follow social media platforms, forums, and news websites. How to do it? How to do it? How to do it?

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Presspage

OCTOBER 14, 2024

And this can play an important role in convincing a media outlet to pick up your story. In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. The following section will clear up any confusion.

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5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

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Notified

MARCH 25, 2025

At our recent Meet the Media event, top editors and journalists shared exactly why your pitches might be ignored - and what you, a public relations pro, can do to avoid this.

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Notified

MARCH 13, 2025

At our recent Meet the Media event in New York City, top editors and reporters shared exactly what grabs their attention. The main takeaway: you need to be smarter about your pitches.

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5W PR

JANUARY 18, 2025

Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. The post How to Turn a PR Crisis into a Brand Opportunity appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Rebuilding trust takes time and effort.

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ImPRessions - Crenshaw Communications

JUNE 17, 2021

The post How To Work Across Multiple Time Zones appeared first on Crenshaw Communications. With fewer office distractions, the enhanced focus we get from wanting to get more free time back, or no longer having a commute, is borne out in the data. Workers are happier and more productive WFH, no matter the time zone. .

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Agility PR Solutions

MARCH 16, 2025

The next bit is thinking about ways to let them know […] The post How to build a PR strategy for a product launch in 30 days first appeared on Agility PR Solutions. Successful product launches are equally about finding a good product-market fit as they are about communicating effectively with your target audience.

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Prowly

OCTOBER 31, 2024

A media database can cost up to thousands of dollars, but Prowly starts at just $258 per month, and you can get a free seven-day trial account too. Step 2: Find all the Guardian reporters Here's how to do it. Head to Prowly's Media Database and use the "People" tab.

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Agility PR Solutions

MARCH 9, 2025

As a fintech startup, youre not only battling the other fresh-faced disruptors out […] The post How to get your fintech brands story in front of the right journalists first appeared on Agility PR Solutions. But the hype also means competition for attention is fierce.

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Planning and time management are very important in PR, so any system to help stay on track and on schedule is useful. Don’t be discouraged if some ideas are scrapped as things move around – you may even be able to use that content later on! .

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Cision

AUGUST 28, 2017

Want to learn more about how to target fashion influencers? The post PR 101: How to Pitch Fashion Bloggers appeared first on Cision. It not only cultivates the relationship between you and the fashion blogger but also builds trust and dedication. Then download our free Fashion and Beauty Pitching Kit !

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ImPRessions - Crenshaw Communications

MAY 10, 2021

When done properly, local media outreach can secure high-impact placements for your company. The post How To Score A Great Local News Story: 5 PR Tips appeared first on Crenshaw Communications. A professional approach and a well-researched pitch will make you stand out and help build a foundation for greater success down the road. .

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

This post outlines six common media relations mistakes and ways to avoid them. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications. Disaster #1: Terrible Timing Timing is everything. One of the biggest errors a PR person can make is timing their pitches badly.

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Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of the world.

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HMA Public Relations

MAY 2, 2024

Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!

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Prowly

JANUARY 23, 2025

The post How to Pitch Trade Media: The 3 Dos and Donts appeared first on Prowly. Focus on solving their problems and your thought leadership might just shorten your brands sales cycle. If not, simply growing your Share of Voice among people with budgets is great enough!

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Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers.

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Business Wire

NOVEMBER 8, 2021

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

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Agility PR Solutions

MARCH 10, 2025

However, without […] The post How to crack the code on casino and gambling PR first appeared on Agility PR Solutions. A well-executed strategy can drive customer engagement, protect brand reputation, and establish a casino as a dominant force in the market.

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Notified

OCTOBER 23, 2024

A strong story isn’t just about what you have to say; it’s also about what your audience cares about.

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Bianchi Biz Blog

JANUARY 23, 2025

You might also be interested in: Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength 4 Tips for A Successful Auto Supplier PR Campaign 2024s Top PR Blog Posts The post How to Tell If Your PR Agency Has the Right Automotive Expertise appeared first on Bianchi PR.

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