ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Have supporting assets .

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Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches.

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Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

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ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications. based publications.

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Presspage

MARCH 18, 2025

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. 67% of journalists prefer pitches under 200 words.

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Prowly

DECEMBER 11, 2024

This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. The expectations towards pitches are growing while traditional PR software is always a few steps behind. Heres how Sandra Torres has dealt with this problem.

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PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Yes, a huge majority of journalists dislike getting cold pitches.

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ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Journalists cut their teeth using the famous double trinity: What, When, Where, Why, Where, and How. The $ pitches are no-brainers.

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Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. Tell me a little about yourself: How did you get your start in talent and celebrity booking? How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.”

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

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Prowly

JUNE 7, 2019

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Our job is to educate them in advance about what media need and want. Flag challenges that could impede success.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Timing is key. Communicate with stakeholders .

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Ishmael's Corner

JULY 19, 2020

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Business Wire

NOVEMBER 10, 2021

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

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Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Head of External Relations. Webinar Speakers. Webinar Speakers. Anne Keogh. Samantha Deeks. VP of Customer Experience.

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Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. This can particularly apply to media relations, where you typically get one shot at a story idea. Bad timing.

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

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Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

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5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

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Prowly

FEBRUARY 13, 2025

Here's why it is so important in the digital whirlwind era (and how to handle potential crises well ). How to do it? This online reputation management tool allows you to follow social media platforms, forums, and news websites. How to do it? How to do it? How to do it?

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Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

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PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

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Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. Follow him on Twitter @nbell94102.

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Ishmael's Corner

FEBRUARY 27, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

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PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action. Instead, I’ll just describe the situation.

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Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

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PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass. Get more media pitching knowledge from Michael Smart here.

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Prowly

OCTOBER 31, 2024

Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? A media database can cost up to thousands of dollars, but Prowly starts at just $258 per month, and you can get a free seven-day trial account too. Step 2: Find all the Guardian reporters Here's how to do it.

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Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday.

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Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

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PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Get more media pitching knowledge from Michael Smart here.

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