ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

How To 315

How To Employee Training Interviews 315

Prowly

OCTOBER 31, 2024

A media database can cost up to thousands of dollars, but Prowly starts at just $258 per month, and you can get a free seven-day trial account too. Step 2: Find all the Guardian reporters Here's how to do it. Head to Prowly's Media Database and use the "People" tab.

How To 104

How To Travel Writing Report 104

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. This page is designed to help you understand how to get mentioned here.

Media Relations 179

Media Relations Media Print Software 179

Melissa Agnes

APRIL 22, 2014

In many cases, organizations still carry plans that identify the legacy media as the primary audience. While it can work in some instances, the “go write a news release” approach can lead to a crisis “battle rhythm” that can bring them squarely back to the 1980s. Bank on that. photo by: Orange Steeler. Crisis Communications'

Crisis 220

Crisis How To Crisis Communications Banking 220

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience.

How To 78

How To Media Case Study Technology 78

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media.

Pitching 104

Pitching How To Media B2B 104

Prowly

FEBRUARY 13, 2025

Here's why it is so important in the digital whirlwind era (and how to handle potential crises well ). How to do it? This online reputation management tool allows you to follow social media platforms, forums, and news websites. How to do it? How to do it? How to do it?

Software 104

Software Reputation Examples How To 104

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.

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How To Writing Training Survey 192

Presspage

OCTOBER 14, 2024

And this can play an important role in convincing a media outlet to pick up your story. In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. The following section will clear up any confusion.

How To 78

How To Media Crisis Pitching 78

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. I told my son that I don’t care if he remembers the difference between public relations and advertising.

Exercises 156

Exercises Writing Journalism Advertising 156

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool.

Brand 208

Brand Branding How To SEO 208

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 148

Media Relations Media Training Pitching 148

Notified

OCTOBER 23, 2024

A strong story isn’t just about what you have to say; it’s also about what your audience cares about.

How To 277

How To Writing Media Relations Media 277

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JUNE 19, 2018

If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. That just comes off as self-important and detached.

Writing 113

Writing Pitching Course Conference 113

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. 2) Earned media can drive sales.

Study 162

Study Media Relations Media B2B 162

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Agility PR Solutions

OCTOBER 28, 2018

In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. The post How to write a winning marketing plan in six easy steps appeared first on Agility PR Solutions. It guides your customers into your sales process.

Writing 90

Writing How To Marketing Media Relations 90

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Monitor media and seek out speaking opportunities for clients as “thought leaders”. Daily client interaction to update, report on and discuss media relations.

B2B 291

B2B Policies Case Study Enterprise 291

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 89

Media Relations Media Pitching Course 89

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Landis PR

MAY 10, 2021

A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients. By David Landis and Andie Davis, LCI.

Writing 98

Writing Video Interviews Report 98

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Pick Up the Phone.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Cision

MARCH 18, 2016

Fixell focuses on industry trends and includes his own personal experiences in his writing. We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? I mostly write about larger trends in the beer/wine/spirit industries (e.g. product announcements).

Pitching 120

Pitching How To Travel Writing 120

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. See what they write about. Follow them on social media. It says right at the top that I cover how technology affects the practice of PR.

How To 100

How To Media Case Study Resources 100

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

Cision

OCTOBER 17, 2017

You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. 82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

JUNE 24, 2021

They know how to harness research . Knowing how to create, interpret, and communicate research findings is an essential PR skill. Know how to synthesize market data in a single slide? Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations.

Communications 193

Communications Sports Journalism Fashion 193

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

ImPRessions - Crenshaw Communications

MAY 12, 2021

Write things down. I have found it very helpful to write things, even when I have a laptop in front of me. When I first started and was instructed on how to conduct call recaps or daily digests, I wrote all the instructions in my notebook and bookmarked the page so I can easily go back in case I need a refresh.

International 296

International Internal Agency Meeting 296