Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

Media Training 40

Media Training Training Handbook How To 40

Axia PR

MARCH 6, 2024

Make sure your spokesperson is armed with these media training tips before they take on the mic. Are there any “gotcha” questions, and how should you answer them? How do you discuss something you don’t want to appear in print? Going on the record with a reporter can be intimidating.

How To 71

How To Viral Media Training Print 71

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. There are other tips to get personal with the media.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching. Let us know @CrenshawComm.

Agency 192

Agency International Internal Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. Here is a PR tip video I did on how to find and use them: If you see.a So you can learn how to do that, See what’s being covered and pitch a story. Hard to think that far ahead. So that is this week’s publicity tip.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PRSay

APRIL 9, 2021

Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. Michael Smart teaches PR professionals how to increase their positive media placements. You came through in such a big way on this one, providing a fantastic example.”.

Pitching 167

Pitching Travel Journalism Exercises 167

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Communications Conversations

AUGUST 21, 2018

When you have over 1,000 stores around the country, not-so-great things are bound to pop up, so I’ve gotten quite a bit of experience in crisis communications including how to work with local law enforcement, preparing statements. Whether it’s how to work with a reporter, or asking the right questions in meetings, it all has helped mold me.

Sports 113

Sports Retail Local Report 113

Konnect Agency

DECEMBER 1, 2019

How to Prepare for an On-Camera Interview. These questions are just the tip of the iceberg when it comes to orchestrating an on-camera opportunity, and your PR team should know how to navigate through all of them to net the best possible result for you and your brand. Are there going to be any props or branded materials involved?

Interviews 80

Interviews Media Training Print Brand 80

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Promote your business and amplify your message across communication channels: Public Relations and Social Media.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Using our smartphones to capture ideas in images and learning how to fine tune and edit them so they don’t look like an after thought. He challenged all of us to get better at photography.

Mobile 40

Mobile Film Media Training Video 40

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

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Media Training Training Interviews Media 183