Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Crisis Communications. Event & Experiential Marketing. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Media training.

Agency 188

Agency Publicity Media Training Training 188

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 78

Media Training Ethics Media Training 78

Action PR

JULY 9, 2019

It can also help manage your reputation. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. One of the most important skills you can learn when speaking to media is called Bridging. Still afraid to talk to the media? What is Bridging?

Interviews 58

Interviews How To Media Training Examples 58

ImPRessions - Crenshaw Communications

MAY 8, 2018

Check out this post to find out how to tell a client they’re wrong. ” The glare of media attention can burn if you’re not careful. For a deep dive on media training , see our earlier post. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. “Always use sunscreen.”

Corporate 195

Corporate Training Reputation Media Training 195

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Cision

SEPTEMBER 30, 2015

“When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day? A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. Ford’s CEO Jim Farley is excellent at it.

Employee 86

Employee Real Estate Video Training 86

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

JUNE 24, 2014

Indeed what’s in that toolkit is constantly changing and updating, but the fundamental principles of reputation management, engagement, dialogue and relationship management remain. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

PR in High Definition

SEPTEMBER 30, 2016

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least £4.13bn every year, as new employees can take up to eight months to become their most productive. Use alternative ingredients.

Branding 48

Branding Brand How To Employee 48

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? What are the keys to maintaining a positive brand reputation? First, you have to have a good product.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

DECEMBER 1, 2021

Be aware of how you represent yourself when you are online showing yourself virtually. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. How does your virtual background make people feel? PR FOR ANYONE. Anyone can get publicity!

Interviews 130

Interviews Video Film Industry 130

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it.

Report 170

Report Local Media Pitching 170

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Don’t try to be someone you’re not. Don’t be flashy or salesy.

Interviews 130

Interviews Television Media Radio 130

Polaris

MARCH 17, 2015

Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. Some clients perceive hiring a smaller firm as risky, worried their own reputation will suffer if the agency doesn’t work out. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

wiredPRworks

OCTOBER 19, 2015

Perfecting PR: How to Quickly Attract Attention, Clicks and Customers for Tomorrow, Today. Barbara Rozgonyi, Principal, CoryWest Media. Hope to see you there! Here's what I'll be talking about. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Not only will it help your spokesperson work out some jitters, it will give him/her a good idea on what he/she needs to fine-tune.

Media Training 70

Media Training Crisis Training Crisis Communications 70

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff. It’s all in the narrative. Show off your USPs and the fact you’re ahead of the legislation.

Branding 75

Branding Brand Employee Exercises 75

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). LCI helped establish Match.com and take them through its IPO.

Agency 105

Agency Travel SEO Nonprofit 105

wiredPRworks

SEPTEMBER 21, 2017

PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Social Selling: How to self-assess your social skills and find out where you can improve. Marketing Strategy: How to map out a simplified strategy you can delegate or implement today.

Insurance 40

Insurance Insurance Marketing Conference 40

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. However, as someone whose reputation influences his business, he can’t afford to sit idly by and hope that this all blows over.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 102

Social Media Privacy Media Training 102

Norton's Notes

OCTOBER 13, 2014

PR agencies must start to build their detailed knowledge, skill and experience in social and digital media. They must start to be seen as the go-to people for expert advice and counsel, and the people who know how to produce a great content-led campaign. But they all live social media. That has not, and should not change.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

NOVEMBER 22, 2016

For example, if your main Twitter handle is reporting from your headquarters in Japan, it’s safe to assume that the majority of your target audience in Germany will not know how to read Japanese, nor will have a great interest in what’s happening in the Japanese market. Don’t jump into the European market without a well-thought out strategy.

Local 48

Local Training Media Training Strategy 48

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. You also do a ton of media relations-TV work in town. How have you built that reputation? It’s all about the daily work of relationships built over time.

Local 94

Local Course Community Interviews 94

5W PR

NOVEMBER 18, 2024

The Future of PR – How to Build a Winning Strategy So, what does this mean for PR within MULO businesses, which target both B2B and consumer audiences? The event made it clear: the MULO industry holds immense opportunities, with evolving consumer preferences and tech-savvy approaches redefining the space.

Strategy 60

Strategy Leadership Product Launch Retail 60

Norton's Notes

JANUARY 12, 2015

The public understands that with just a voice, no personality, media training, and no potential for mass appeal to a record buying demographic, it proves how X-factor provide the full singing and dancing contestants. So will Rita Ora be able to save the reputation of this failing talent show?

Television 28

Television Comparison Media Training Training 28

Communications Conversations

MAY 28, 2015

If a reputable, well-known organization like Hubspot is certifying: Yes, good to go. If Joe’s Social Media Gurus is doing the certifying: Not so much. Sometimes, it’s more about convincing them social is the right path, than it is about training them on how to best use social. Or, look at it a different way.

Social Media 60

Social Media Training Media Employee 60

PR in High Definition

APRIL 28, 2016

Because Downing Street failed to take hold of the situation early on, Cameron’s crusade against tax avoidance was put to question, his reputation was forever tarnished and there were even calls for his resignation. And all because of a poorly thought out media response. Know what you want.

Media 54

Media Media Training Training Interviews 54

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. Learn how to apologize.

Crisis 180

Crisis Airlines Branding Brand 180