PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? PR FOR ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. But how do you hook the journalist in those precious few seconds?

Pitching 146

Pitching Survey Storytelling Newspapers 146

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. But how do you do that if you don't feel like you have a story to tell?

Branding 104

Branding Brand How To Measurement 104

Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services.

Newspapers 147

Newspapers How To Media Pitching 147

Cision

AUGUST 19, 2016

So how can you grab the attention of shoppers? Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. .”

Pitching 120

Pitching Newspapers Advertising Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Here are some ways in which writing for PR differs from being a journalist, how to make it work. More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Report 294

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

How To 153

How To Media Nonprofit Newspapers 153

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MAY 3, 2019

The same thing has happened with newspapers. That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. How to identify influencers, both paid and non-paid. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

How To 137

How To Education Exercises Newspapers 137

PR for Anyone

APRIL 23, 2020

Journalists are pitched…. How do you make them want to use you? Don’t pitch what everyone else is pitching. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it. Be different.

How To 130

How To Media Pitching Newspapers 130

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 97

Pitching Twitter Social Media Agency 97

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” The pitch received amazing feedbacks and some placements. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to go about submitting for the New York media staple. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client.

Pitching 100

Pitching How To Guidelines Newspapers 100

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Here are four steps to pitching reporters and getting coverage from your upcoming conference. Want to make the most of hosting industry events?

Conference 120

Conference How To Infographics Leadership 120

PRSay

APRIL 19, 2021

To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results.

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

Big Data 250

Big Data Data Education Internal 250

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Newspapers 130

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Explore media outlets outside of newspapers, too. If you’re not sure how to build a list of media contacts, look for a press distribution company. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email.

How To 105

How To Guidelines Writing Pitching 105

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral.

Pitching 159

Pitching Social Media Fashion Newspapers 159

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. Consider: Newspapers. Not sure where to start? Consider the Angle.

Writing 96

Writing How To Media Guidelines 96

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. Otherwise, they can’t get in touch about how to proceed with your press release.

How To 89

How To Pitching Writing Social Media 89

Bianchi Biz Blog

NOVEMBER 21, 2024

Essentially, we know how to successfully place our clients’ stories. Essentially, we know how to successfully place our clients’ stories. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How can brands keep up? Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 125

Media Relations Media Survey Pitching 125

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

AUGUST 9, 2019

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. Master them and you’ll be independent sooner than later.

Strategy 133

Strategy Newspapers Facebook Google 133

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

Sword and the Script

OCTOBER 10, 2023

That’s a letter grade of D and shows, “just because marketers know how to effectively drive accurate content marketing to the correct audiences doesn’t mean they’re giving their target audience what it needs.” When asked “Why?” the single most common answer (42%) was “the content was too general.”

B2B 166

B2B Case Study Survey Content Marketing 166

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Consider pre-pitching your ideas to journalists.

Digital PR 71

Digital PR SEO Radio Guidelines 71