Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR for Anyone

NOVEMBER 3, 2021

They found all these newspapers, cards, and historic documents in the wall of the home. How do you prefer to be pitched? Email is best to get it in writing. Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) There was a house in Prince William County that was being renovated.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. But before you start writing, think about what you want to convey in your news announcement. Want to make the most of hosting industry events?

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. And while you’re here, check out our tips for how to write a great press release.

Writing 83

Writing Company How To Apparel 83

PR for Anyone

JUNE 16, 2020

She teaches her clients and audiences how to dramatically boost influence and conversions with the electrifying storytelling, speaking voice and body language skills usually reserved for entertainers. What would you want to read in a magazine or newspaper? What would you want to watch on television? So, what's holding you back?

Storytelling 208

Storytelling Television Newspapers Writing 208

PRSay

APRIL 19, 2021

To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results.

Media 199

Media Newspapers Google Energy 199

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

OCTOBER 3, 2016

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Defining, deciding, discovering, and verifying what information matters, why it matters, and how to act on it are still very human things to do. Who’s kidding who, it’s hard.

Data 0

Data Tools Technology Banking 0

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. If you know that particular reporters are right in your wheelhouse, and they're writing about the thing that you are an expert in, you can tag that reporter on Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Explore media outlets outside of newspapers, too. Start Writing. Build a List.

How To 105

How To Guidelines Writing Pitching 105

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Start Small. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to go about submitting for the New York media staple. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. The New York Times encourages authors to write in their own voice. If this is the case, do not be discouraged.

Pitching 100

Pitching How To Guidelines Newspapers 100

Bianchi Biz Blog

NOVEMBER 21, 2024

Essentially, we know how to successfully place our clients’ stories. Essentially, we know how to successfully place our clients’ stories. French journalists do not talk or write about the same company every other day. All your news are not necessarily news-worthy. Be patient. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Kudos to Muck Rack for asking the questions (and no, Dr. Reuben didn’t write a book on the topic). is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Presspage

JULY 18, 2017

Running a website, magazine, newspaper or show costs quite some time and journalists are usually quite swamped already. Write promotional content only Most platforms don’t post promotional content unless it is being paid for. So, how to not get published? Obviously we mean none of what we say above.

How To 90

How To Guidelines Writing Consumer 90

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor.

Print 157

Print Newspapers Google B2B 157

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. See this earlier post for tips on how to go from PR intern to permanent hire.

Agency 192

Agency International Internal Pitching 192

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Competition – if you are submitting for a specific vendor, name their biggest competitor and how you won against them. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

PR for Anyone

NOVEMBER 3, 2021

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. People are always amazed at how frequently I get on television and in magazines and newspapers. I’m always asked how I do it. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind. It’s not enough to learn how to submit a press release to a journalist.

How To 89

How To Pitching Writing Social Media 89

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. He also got a job out of it.

Publicity 98

Publicity How To Course Facebook 98

Deirdre Breakenridge

FEBRUARY 5, 2015

And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. He continues, “Part of my thinking through the years is social proof is a big part of how people make decisions. All of his speaking, book sales, and writing fees go back into the firm as a revenue stream. “If

Engineering 150

Engineering Writing Corporate Branding 150

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Construction Guidelines 111

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. How do you decide on updates to the book, and how frequently do you amend the online version? Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

PRSay

MAY 8, 2018

In honor of Mother’s Day, they shared their insights on personal and professional guidance, PRSA engagement, changes in the profession, and finding balance among it all: How did you get into the PR profession? In one class, we were asked to write a release based on a police report. How do you share what you’ve learned with others?

Leadership 159

Leadership Conference Local International 159

Buzzstream

JANUARY 29, 2025

Write the subject line as if it’s already a published headline. You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. You start off with that type of journalism, but that’s how it starts off, right?

Pitching 62

Pitching Energy Journalism Newspapers 62

Cision

AUGUST 17, 2016

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. But I’ve already covered writing killer headlines , make-’em-move calls to action and juicy quotes.

Newspapers 144

Newspapers Writing Pitching Strategy 144

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. With reporters doing more, newspapers also rely on PR professionals and a company’s PR and marketing department to submit stories – in an inverted pyramid style – and images for publication.

Newspapers 62

Newspapers Media Print How To 62

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Big Data 167