Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? Clients should really see this article for a reminder of how things work. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

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Media Pitching Trade Shows Infographics 120

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

Writing 96

Writing How To Media Guidelines 96

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down. Conclusion.

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Strategy Marketing Trade Shows Video 133

Garrett Public Relations

MAY 27, 2024

The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

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How To Media Trade Shows Publicity 96

Cision

AUGUST 20, 2015

Find out how to get your products into this year’s holiday gift guides! Read our free PR Kit for pitching tips and more today! So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. Timing is key.

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Trade Shows Small Business Fashion Industry 120

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. The best feeling in the world for a PR person at CES is to have your company’s media interview schedule filled well in advance of the show. Author: Jessica Muzik.

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Mobile Technology Automotive Interviews 114

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). In the past six months, I’ve worked both sides of two very large events and am here to share my tips and tricks for how to not only survive but actually rock whatever role you’re in/event you’re at. Keep notes.

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How To Trade Shows YouTube Conference 60

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Learn how to find influencers here.) Follow up with an email pitch.

Publicity 100

Publicity Trade Shows Google Twitter 100

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58

Flack's Revenge

JUNE 2, 2015

He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. Our clients often ask about how to get listed and/or favorably positioned in the vaunted Gartner Magic Quadrant. Perhaps he was afraid of the reaction from his former employer and got cold feet.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down.

Strategy 88

Strategy Product Launch Branding Brand 88

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? After all, how else will your audience know your treasure trove of quality content exists, let alone where to look?

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? How many outlets picked up your story? Failing to target the right media.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Solo PR Pro

NOVEMBER 6, 2018

You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. How often will you meet with the client? How you onboard a client can pave the way for good rapport and successful working relationship. Meeting schedule. Provide a checklist of needs.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. The alternative?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows?

Media Relations 40

Media Relations Trade Shows Media Sports 40

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations.

Media 94

Media B2B Groups Conference 94

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Combine this with the tips included in the How to Optimize Your Cold calling guide (Pro Premium Members only). You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. You get a couple and learn how to handle them, and pretty soon you have a dozen.”

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Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 30, 2022

Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. So, a key component of your outreach approach should be how to make things easier, more convenient and more productive for the media. Skimping on Media Prep.

Automotive 75

Automotive Mobile Technology Resources 75

Communications Conversations

JANUARY 14, 2016

Crystal Knows then gives you tips on how to *speak* to Nick. It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Some ideas on how best to work with Nick. It even goes as far as to SHOW you how to write an email to Nick. Here’s where it really gets scary.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Use a link as validation in future PR pitches. To be clear, I’m not saying metrics are not important because they do have a useful purpose. 44% say content marketing.

B2B 63

B2B Report Marketing Survey 63

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. You don’t need to be a big shot so send us a pitch ! Photo credit: Unsplash.

Marketing 62

Marketing B2B Print Technology 62

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Use these tips to learn how to submit a press release properly. Timing Is Everything: How to Decide When to Send a Press Release.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Bianchi Biz Blog

FEBRUARY 18, 2021

So over the years, I have read hundreds of articles and blog posts about how to get faster. Attend industry events – trade shows, webinars, conferences, etc. – Now, I will never win a half-marathon ( unless I’m the only entrant !), but like most people, I do want to beat my personal best. The same is true for PR pros.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

DECEMBER 15, 2020

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. This trend will impact all publishers. Susan Kostal | Stet. Tom Pick | Webbiquity LLC.

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Marketing Employee Content Marketing Media Training 166