Prowly

OCTOBER 23, 2024

This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. There’s no room for weak pitches. It really depends on the list and who we're pitching.” Journalists’ inboxes are flooded with press releases and story ideas.

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PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting. It gives me confidence and comfort with my daily tasks.

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Remote PR Jobs

OCTOBER 29, 2024

How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. It is not just a list of skills and qua lifications.

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

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PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. You want your pitch to reflect this simplicity. This week I want to talk about how you write a pitch.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. I nstead, wait for a reporter to write you back.

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Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.

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ImPRessions - Crenshaw Communications

JULY 27, 2021

What did I learn then, and how similar is my current experience to it? How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories.

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Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. PR doesn’t just need to be pitching over email. Share relevant and timely data. It makes sense.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. And you want an SME to paint that picture for you.

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Interviews How To Reddit Journalism 296

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. An Editorial Calendar Helps With Goal Planning.

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Cision

JANUARY 18, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Once you have the final polished version, pitch it to influencers and journalists in your industry and encourage them to use the research in their own content.

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Strategy How To Media Infographics 276

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Promoters” are all about promotion on social media platforms.

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Social Media How To Media Journalism 247

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time. Owned Media/Content Strategy.

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Media Training Crisis Communications Conference Training 397

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Include it on your website or blog.

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Remote PR Jobs

FEBRUARY 27, 2022

Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter. Looking for tips on how to land interviews? Why the meeting is taking place.

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PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Your pitch is much more likely to be seen easily. The system works. Create Great Hooks.

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Pitching Television Media YouTube 130

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

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Pitching Viral Interviews Education 272

Prowly

OCTOBER 19, 2023

It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let’s see how to write a press release […] The post How to Write an Art Exhibition Press Release (Example and Template) appeared first on Prowly Magazine.

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Writing Examples How To Pitching 104

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE.

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PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

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Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. They may even face multiple job offers. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? What is your expertise and how can you share that in a newsworthy manner? Ask Google, “who writes about [your topic] at [name of publication].” Build relationships through social media so that when you pitch you are a warm lead versus a cold one.

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Social Media Media Local Pitching 167

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Or how to get journalists to open your emails. The stuff I feel frantic about.

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Exercises Writing Journalism Advertising 156

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

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ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

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Case Study Writing Pitching SEO 231

Prowly

DECEMBER 11, 2024

This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. The expectations towards pitches are growing while traditional PR software is always a few steps behind. Heres how Sandra Torres has dealt with this problem.

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Pitching How To Media Tools 104

Prowly

APRIL 19, 2022

Somehow, though, irrelevant pitches and bad press releases are still among the most common […]. The post How to Turn a “Boring” Press Release Into a News Story appeared first on Prowly Magazine. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds.

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Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

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Data-Driven PR Data Measurement Trends 370

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Don’t write this long stuff. Make it short.

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Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

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PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

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Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic.

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Infographics Enterprise Pitching Meeting 315