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Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Konnect Agency

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. is our favorite pre-show promo. Amidst the visual clutter of trade shows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.

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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. Clients should really see this article for a reminder of how things work.

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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Share in the company Slack.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? After all, how else will your audience know your treasure trove of quality content exists, let alone where to look?

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. I think this video speaks for the impact it had on attendees. Would that have legs?

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How to Determine a Law Firm Marketing Budget

David PR Group

Traditional marketing methods such as TV advertisements, print advertisements, targeted mailers, newsletters and other traditional advertising all have their strengths and weaknesses and still have a strong place in the media mix. That said, now is the time to invest in web based marketing. Factor in Time As Well As Money. Evaluate Your ROI.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. 7) Share with industry forums and peer groups .

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